Most books about story-telling, spend a lot of time talking about how important story-telling is, but spend so little on HOW to actually create great stories, especially in the context of the digital age. Jonah goes into this beyond what most authors do. Thank goodness!
I love the book, I am reading for the second time this month!
My only concern is that I wish he went into the mechanics of story-telling even more, but there is still a lot to work with.
The author should be commended for the significant contribution he has made to not just effective marketing, but appealing to our higher human nature and revealing how this can be so much more powerful that appealing to people baser needs/desires.
This is what makes the book stand out so much!
This was very helpful. Holiday is good, no doubt about it...
However much the underbelly of New Media may shock you in this book, I cannot shake the feeling that Holiday sensationalized the book himself. His "unveiling" of how Youtube uses Thumbnails to increase Click-through-rate is not as crazy as he suggests. Although there is manipulation going on, I don't think it is bleak as he professes.
I DO recommend the book for anyone who makes their living from new media.