I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite my short time.
This book is a great one-- I think it has more content than "The Tipping Point" from Malcolm Gladwell. Malcolm's explanation why things become popular or viral is because of weak ties... But Contagious goes deeper-- Jonah Berger finds 6 reasons. And it all makes sense.
Very well written and with a great performance by Keith Nobbs.
I bought this book to my father and brother and they are liking it.
Read it, and you will like it too.
Malcolm Gladwell's book are very alike- full of stories behind a theory. This one is about the tipping point, something that can turn the luck of something/ someone around, and he tries to explain how we could achieve it.
Very good book. In my opinion, is 5 stars, the level of Outliers, and better than Blink.
Worth the read!
I did not know Bredon Burchard. But after I heard his story, that he gained millions of dollars, and that everyone can be rich and can be truly an expert, I was skeptical. So I google his name, and, yes, he is a best seller author, the gives interviews to many newspapers... How come?
Well, manly he is a good guy. When he is speaking, he seems like a friend, manifests his mistakes and personal tragedies, and his book is like a fast paced chitchat (neither with enough substance).
Really, The Millionaire Messenger is like "THE SECRET"-- you just have to believe (at least the writer believed and succeeded).
...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.
First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?
Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.
Other than that, great book. It almost didn't feel like I was reading something from the self help section!