Learn, understand, then decide whether you accept or reject.
This book pulls no punches with the facts about how games are becoming bigger than most businesses can comprehend.
This is possibly the best "business" book I have heard thus far, and is a must-buy for anyone who is interested in video games and/or play a role in an business that wishes to endure in an age where those who stick to the old-fashion business plans are more likely to fall flat.
I would give this book six stars if I could.
As a guy who's trying to get his company and himself known online locally, this book is a godsend. I'm more motivated than ever before to go ahead with my ideas.
If you ever wondered how the media gets its news, and how easily someone with the resources can manipulate them, this is the book for you.
This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.