Having listened to a number of other marketing books hitting the same key points, this point needs to drop the sense of convincing you by wearing you down, or convincing you that Epic Content Marketing is the huge notion that you've been missing out on, without ever talking to you about it.
I honestly think this book should do exactly what it is trying to preach, which is be boiled down to its essence so that it is of the most amount of value to the listener.
I'd seriously think twice before doing it.
The narrator/author seems to slip into a professorial tone, as if he will convince you of what he is saying by talking about it long enough.
I'd clean up the first half by removing the sense that the author is trying to convince you that Epic Content Marketing is a real thing without seemingly talking about it in the concrete.
Also, it is annoying for the narrator to talk to say things like "If you're reading this..." of course I'm not reading this, it's the audio book, so cut that out.
This book comes across as a "I'll do a book too" and then the author seems to become bored with it. There was no new insights relative to other books in the same space. Very disappointing.
David's particular style makes this book an entertaining read, and his self-deprecating humor makes the digestion of what he's saying.
David brings a frankness and a "You don't have to do X to get Y, you just have to do this and do it well." Where some people would hide behind trying to convince you that they are really important and know things, and if you're lucky by the end of the book they will share their secrets with you, David hands out his thoughts and secrets because he knows how to create that relationship with the reader and than sense of rewarding value being earned by listening/reading it.
I listened this book on the train, picking up where I left off was easy.
The author gets to the point quickly, hits with some concrete advice, and moves on. He isn't trying to convince you he knows what he's talking about, instead he leads by example. The book does not drone on and on.
No, I haven't.
Well worth it.
Thinker Meets Explorer
Malcolm Gladwell’s The Tipping Point was the first book I ever listened to, well at least completely. I had a hard time grasping all the characters and unfolding plot lines in fiction at first – and had listened to the beginnings of some novels as many as seven times – before I fell in love with being read to in The Tipping Point.
I’m not sure if it was Gladwell’s fascinating concepts, or the feeling as if he was talking right with me, but I remember listening the whole way through, alone at home, one quiet autumn night.
…And the rest is history. I’ve listened to many more books since then – both fiction and nonfiction – but this one will always remain a favorite of mine.