Would I recommend this book absolutely YES would it be at the top of my list NO. “Start with Why” was great, this book is good. I think some of the lessons from start with why should have been applied by the author on this book. What I mean is, he seemed to ramble at different parts of the book. He spoke about respect and how it’s achieved, and how small things really do matter.
This book is good when you don't have that much experience in sales and get discouraged by negative responses on your sales pitches. Holmes' experience is vast in this field and shows you that this is normal in the sales process, and provides helpful tips on how to increase efficiency of sales. Sometimes Holmes encourages slightly misleading advertising techniques, which may definitely be efficient but I wouldn't feel good using on my potential customers.