Faced with mindless duty, when an audio book player slips into a rear pocket and mini buds pop into ears, old is made new again.
In the Plex”, is a journey into “the force” of Google nation. Like Star Wars, Steven Levy reveals good and evil inherent in “the force” as it applies to the Google federation. Levy offers an insightful history of Google’s origin, philosophy, and growth.
Google exemplifies the “information age” by creating a search engine for all human knowledge and experience. Google endeavors to accumulate a comprehensive data base of the world’s knowledge while creating a search engine for anyone seeking information.
Collection and search of information is as potentially evil as it is good. Google’s explosive growth as a search engine skunk works is as likely to be a tool of a Star War’s like Evil Empire as a Star War’s Federation. The metrics of Google’s growth boggles the mind; particularly when one considers the bulk of their employees (engineers) are some of the smartest people on the planet.
Levy’s book reveals the best and worst of the Google complex. Page and Brin are among the best and brightest of the 21st century but Google’s founders and employees, like all human beings, are fallible and subject to all the sins of humankind; not the least of which is hubris and greed.
This may not be a spellbinding subject but it offers insight to the “dismal science” based on improved big data collection and better data analysis. This book of essays contains information that may be used to argue with or against Keynesian' or Hayekian' economic theory. Keynes' followers argue for government intervention in economic crises while Hayek’ s argue for market-force corrections (reorganization, or bankruptcy).
Many things have happened since the 2010 economic information offered in this book. One comes away from listening to "Economics" with previously held biases mostly intact. A nagging feeling remains that rational economic theory makes sense on paper but skitters out of control when acted upon in real life.