Here are the main points of the book.
Fundamental Techniques in Handling People
1. Don't criticize.
2. Give honest and sincere appreciation.
3. Arouse in the other person an eager want.
✦ Six ways to make people like you
1. Become genuinely interested in other people.
3. Remember a person's name.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other person's interests.
6. Make the other person feel important - and do it sincerely.
✦ Win people to your way of thinking
1. The only way to get the best of an argument is to avoid it.
2. Show respect for the other person's opinions. Never say, "You're wrong."
3. If you are wrong, admit it quickly and emphatically.
4. Begin in a friendly way.
5. Get the other person saying "yes, yes" immediately.
6. Let the other person do a great deal of the talking.
7. Let the other person feel that the idea is his or hers.
8. Try honestly to see things from the other person's point of view.
9. Be sympathetic with the other person's ideas and desires.
10. Appeal to the nobler motives.
11. Dramatize your ideas.
12. Throw down a challenge.
✦ Be a Leader
1. Begin with praise and honest appreciation.
2. Call attention to people's mistakes indirectly.
3. Talk about your own mistakes before criticizing the other person.
4. Ask questions instead of giving direct orders.
5. Let the other person save face.
6. Praise the slightest improvement and praise every improvement.
7. Give the other person a fine reputation to live up to.
8. Use encouragement. Make the fault seem easy to correct.
9. Make the other person happy about doing the thing you suggest.
This is one of my favorite audiobooks of the many I have heard. It is a great entry point for thinking statistically. I never tire of explanations of basic ideas in clear terms. This is carefully composed to build one understanding on another. I have heard many of these ideas elsewhere, Daniel Kahneman for example is discussed throughout this genre, but this is one of the best-composed. One could waste much effort and resources in life, whether in business, investing, gambling, or other decisions, from the common errors that this book clears up. This is a great prelude to a more technically-written book like "How To Measure Anything."