In Onward: How Starbucks Fought for Its Life without Losing Its South, Howard Schultz and Joanne Gordon tell the story of how Schultz turned Starbucks around in 2008. Working forward to the present, they relate the ups and downs associated with reviving a company in trouble. The book is revealing on a number of levels. Of course Schultz talks at length about the Starbuck’s mission and values. In addition he tells of times when the company changed strategies and the risk that was involved in implementing those strategies. I was duly reminded of the risks that businesses take often to meet the demands of the market place. Most important to me were the segments of the book dealing with how Schultz bonded workers with the Starbuck’s mission and how he built enthusiasm for the values the company represents. It is probably advisable to take the book with a grain of salt because Schultz ran it after all. However, there is much to appreciate in the book as it informs the reader page after page. The reading of Stephen Bowlby is exceptional.
Yunus' theory bridges the gap between old capitalism, based on 19th century view of man as a rational profit making machine, to what science now knows about how we really work and about the damages of the old approach.
Yunus offers a real hope to establish a different type of economy with better fulfillment and joy to all, without getting carried to socialistic dreams, but rather in a very practical way.
Many questions still remain open, but this is the beginning of the road.