AUTHOR

Utpal Dholakia

Tap the gear icon above to manage new release emails. Follow Utpal Dholakia to get new release emails from Audible and Amazon.

Utpal Dholakia is a professor of marketing and holds the George R. Brown Chair of Marketing at Rice University in Houston, Texas. He teaches marketing and pricing strategies to MBA students, and conducts research on consumer behavior & welfare, digital marketing, and marketing strategy issues. His research has been published in the top marketing and management journals and has been cited extensively. He has consulted and provided expert witness services to many financial services, technology, healthcare, and energy companies. Utpal’s popular blog on Psychology Today is called The Science Behind Behavior. You can learn more about him and his work, and connect with him at utpaldholakia.com.

You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.

Try for $0.00

Best Sellers

How to Price Effectively

A Guide for Managers and Entrepreneurs

By: Utpal Dholakia

Narrated by: Matthew Humphrys

Length: 6 hrs and 27 mins

Release date: 01-26-21

Language: English

4.5 out of 5 stars 9 ratings
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

Regular price: $17.19 or 1 credit

Sale price: $17.19 or 1 credit

Included in Plus membership

Try for $0.00