Steve Sanders
AUTHOR

Steve Sanders

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Steve Sanders is a go-to-market strategist, specialising in helping businesses deliver their unique value and offerings in order to remain competitive in their markets. An independent advisor at Business Growth Mechanics, managing partner and co-founder of Senaryo Services and board advisor in Aspenify and LegalDW, with clients across industries and on all continents. Steve is an established expert in complex business development and transformations that affect the competitive fabric of markets; building growth models and pushing technological innovation to keep companies at the top of their game and resilient in ever-changing market dynamics. Sustainable businesses must be prepared to pivot, shift and adapt to changing circumstances and Steve advises business leaders and teams how to remain flexible, create strategies and course-correct where necessary to remain ahead of the curve. In the past he has worked with global clients on market positioning and competitiveness, system automation, managing transitions from product to service-led and coaching teams to find and pursue their unique route to value creation. Steve’s new book Five Horizons is the ultimate guide for businesses to navigate the evolving world of stakeholder capitalism and explores why the ‘profit-first-and-last’ mindset no longer gives companies the edge over competitors. Instead, principles-led businesses which prioritise the demands of their clients, employees and other stakeholders will thrive. Steve’s ultimate aim is to coach businesses in their journeys as they navigate greater external pressure to stand for more and do more than simply producing a product or service. Steve is also a Fellow of the Institute of Directors and an advisory board member in several companies and charities, all aligned with strategic sustainability. Steve is a guest strategy speaker on the Warwick Business School MBA team, co-author of Success Secrets for Entrepreneurs, a founding member of One Golden Nugget and a member of the BIP100 Club. Having built businesses and rescued businesses to multibillions of dollars, Steve’s approach and models are embraced in startups, scale-ups and corporates. This includes Five Horizons, Proposition Transformation, Business Growth Mechanics and more. Challenging norms has become a helpful habit. As a respectful nonconformist, Steve deconstructs assumptions limiting potential, reforming for success. See all of Steve's online links via https://www.linktr.ee/stevesanders
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