AUTHOR

Fred Wiersema

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Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. He is best known for his thought and practice leadership in the B2B field, and for advancing the discipline of customer intimacy in both consumer and business markets. He is co-author of the global top seller, The Discipline of Market Leaders, and several other influential books. His doctorate is from Harvard Business School

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The New Market Leaders

Who's Winning and How in the Battle for Customers

By: Fred Wiersema

Narrated by: P.J. Brown

Length: 3 hrs and 27 mins

Release date: 05-24-01

Language: English

2 out of 5 stars 14 ratings
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