Microtrends Audiolibro Por Mark Penn, E. Kinney Zalesne arte de portada

Microtrends

The Small Forces Behind Tomorrow's Big Changes

 Vista previa
Obtén esta oferta Prueba por $0.00
La oferta termina el 16 de diciembre de 2025 11:59pm PT.
Prime logotipo Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Solo $0.99 al mes durante los primeros 3 meses de Audible Premium Plus.
1 bestseller o nuevo lanzamiento al mes, tuyo para siempre.
Escucha todo lo que quieras de entre miles de audiolibros, podcasts y Originals incluidos.
Se renueva automáticamente por US$14.95 al mes después de 3 meses. Cancela en cualquier momento.
Elige 1 audiolibro al mes de nuestra inigualable colección.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95 al mes después de 30 días. Cancela en cualquier momento.

Microtrends

De: Mark Penn, E. Kinney Zalesne
Narrado por: Brett Barry
Obtén esta oferta Prueba por $0.00

Se renueva automáticamente por US$14.95 al mes después de 3 meses. Cancela en cualquier momento. La oferta termina el 16 de diciembre de 2025.

$14.95 al mes después de 30 días. Cancela en cualquier momento.

Compra ahora por $28.79

Compra ahora por $28.79

Obtén 3 meses por US$0.99 al mes
The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.

"The ideas in his book will help you see the world in a new way." —Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." —Bill Gates
In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:
  • People are retiring but continuing to work.
  • Teens are turning to knitting.
  • Geeks are becoming the most sociable people around.
  • Women are driving technology.
  • Dads are older than ever and spending more time with their kids than in the past.
  • You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

    Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
©2007 Mark Penn; (P)2007 Hachette Audio Ciencias Sociales Comportamiento Organizacional y en el Lugar de Trabajo Estimación y Planificación Estratégica Estudios Audiovisuales Gestión y Liderazgo Sociología Ética Empresarial Negocio Inspirador Justicia social Oriente Medio Marketing
Todas las estrellas
Más relevante
I love this book! It allowed me to see the forest instead of the trees!

And the author is right. I see myself in some of the weird and funny trends that the book describes.

Great Insights into the future

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I've been living overseas for the past 8 years. This book brought me up-to-date on some interesting trends emerging in the US. The writing is lively, accessible and the narrator does it justice.

loved it

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Along the same lines as Freakonomics, this book explores new conclusions based on statistical data. Although you may not agree with the author on all points, he presented many arguments that broadened my perspective. I would recommend it to entrepreneurs and marketing directors.

I love statistics...

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.

In this book Pollster Mark Pen claims that the future is not shaped by society’s broad forces but by the quiet changes within narrow slices of the population. This book was so much fun to read for the geek inside me & for anyone interested in opinion polls. I am fascinated by the analysis of these counterintuitive poll opinions & their impact on economy and sociology.

Mindblowing 👌🏼

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Microtrends takes a unique and optimistic perspective on branding in light of media changes. The concept that media brand images are now actively shaped by buyers in both the intended and unintended markets have a radical impact on the way we think about marketing. Penn's self-created buzz-word merketing is rather trite but OK to make his points. In addition, the work get rather thick at points but their seems to be a method to the madness.

Facinating perspective

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Ver más opiniones