Marketing

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

The sales profession is in the midst of a perfect storm....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

The New York Times best-selling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease....

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for....

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Launching things "ugly" can be a counterintuitive but effective strategy for product managers seeking rapid iteration, user feedback, and market validation. Hopefully this helps you to think differently and productively.

Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • ...

“One of the most significant marketing books I’ve ever read.” Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business. Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences...

This guide will walk you step by step through all the essential phases of setting optimal prices in a manufacturing company. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive. In setting prices in a Manufacturing Firm, the goal should be to maximize profit. Although some managers feel that an increased sales volume is needed for increased profits, volume alone does not mean more profit. The ingredients of profit are costs, selling price, and the unit sales volume. They must be in the proper proportions if the desired profit is to be...

This guide will walk you step by step through all the essential phases of managing your sales team. The book is packed with guides, worksheets and checklists that make it easy to apply all that knowledge. Here's what’s in the book: * How to Evaluate and Compensate Your Sales Team Performance * Basics of Managing Salespeople * How to Hire Salespeople * How to Develop Salespeople Job Specifications * How to Train Your Sales Team * How to Motivate Your Team * How to Effectively Supervise Your Sales Team * How to Compensate Your Salespeople * How to Use Independent Sales Agents Effectively * ...

This guide will walk you step by step through all the essential phases of developing a results driven marketing budget. Resource allocation is a critical part of any marketing plan. To simplify budget preparation, it is recommended that investments in labor, material and services be broken down into the five Ps of marketing: Product - The item or service you have to sell. Price - The amount of money you ask your customer to pay for your product. Place - Where a product is now and how it is transported to your customer. Promotion - The advertising and publicity neces sary to complete a ...

Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the manager's specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the busi¬ness owner from recognizing problems that may arise in other parts of the business. This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your sales and marketing. ...

This guide will walk you step by step through all the essential phases of conducting a low cost market research in your business To be successful a business must know its market. Marketing research is simply an orderly, objective way of learning about people - the people who buy from you or might buy from you. This Guide provides an overview of what market research is and how it's done. It introduces inexpensive techniques that you can apply to gather facts about your customers and the people you'd like to have for customers. My name is Meir Liraz and I'm the author of this book. According ...

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...

This guide will walk you step by step through all the essential phases of using consignment to sell your products or services. Sellers seeking new and expanded wholesale and retail markets for goods can use consignment selling to economic advantage in many cases. This guide provides a discussion of the advantages/disadvantages of consignment selling and general comments about how to use consignment as an effective selling tool for the small business operation. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be ...

This guide will walk you step by step through all the essential phases of setting optimal prices in a service providing business. You will learn exactly how to set prices in a way that will allow you to make money and still be competitive Here's what’s in the book: * Common problems in setting prices and how to overcome them * how to determine your costs * Cost calculation examples * How to set optimal prices * How to raise prices without losing customers * How to calculate hourly and project-based pricing * all these and much more My name is Meir Liraz and I'm the author of this book. ...