Showing results by narrator "Barry Abrams" in All Categories

In 1973, baseball was in crisis. The first strike in pro sports had soured fans, American League attendance had fallen, and America's team—the Yankees—had lost more games and money than ever. Yet that season, five of the game's greatest figures rescued the national pastime. Hank Aaron riveted the nation with his pursuit of Babe Ruth's landmark home run record in the face of racist threats. George Steinbrenner purchased the Yankees at a bargain basement price and began buying back their faded glory.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

If you or someone you love is struggling with borderline personality disorder (BPD), you need up-to-date, accurate, and accessible information on the problems you're facing and where you can turn for help. But where do you look? Much of the professional literature on BPD is too technical and confusing to be of much help. If you're living with BPD, this compassionate book offers what you really need: an easy-to-follow road map to guide you through this disorder and its treatment.

The Synergy Solution will change how companies think about and approach their M&A strategies and realize the performance promises they make to their shareholders. Beginning with a clear and well-accepted foundation of the economics of the M&A performance problem, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy-end-to-end-that both avoids the pitfalls that so many companies fall into and creates real, long-term shareholder value.

Sal Paolantonio of ESPN takes listeners inside the improbable 2017 championship season of the Philadelphia Eagles - from training camp to the first Super Bowl title in franchise history. This is the inside story you will get nowhere else - from the team's storybook start to the nail-biting victory over the New England Patriots in Minneapolis, featuring the "Philly Special", perhaps the most memorable play in Super Bowl history.

The paradox of poverty amidst plenty has plagued the United States throughout the twenty-first century—why should the wealthiest country in the world also have the highest rates of poverty among the industrialized nations? Based on his decades-long research and scholarship, one of the nation's leading authorities provides the answer. In The Poverty Paradox, Mark Robert Rank develops his unique perspective for understanding this puzzle.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries - names like Mike Babcock, Joel Quenneville, Dan Bylsma, Ken Hitchcock, and Claude Julien - all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans.

Cities are birthplaces of civilization; centers of culture, trade, and progress; cauldrons of opportunity - and the home of 80 percent of the world's population by 2050. As the 21st century progresses, metropolitan areas will bear the brunt of global megatrends such as climate change, natural resource depletion, population growth, income inequality, mass migrations, and education and health disparities, among many others.

In Reading the Old Testament Through Jewish Eyes, Rabbi Moffic explores the Torah, the first five books of the Hebrew Bible, and highlights points of interest to Christians. He describes the role of the Torah in Jewish worship and practice and explores the key themes of each book guided by the wisdom of Jewish interpreters through the centuries. Join Rabbi Moffic in this study of the Torah and find rich new insights into the biblical story. Discover how the Torah can be a source of wisdom, truth, and transformation in your life.

As the head coach of the University of Alabama's football team, Nick Saban is perhaps the most influential - and controversial - man in the sport. Unpredictable in his professional loyalties, uncompromising in his vision, and unyielding in his pursuit of perfection, the highest-paid coach in college football has changed the face of the game. His program-building vision has delivered packed stadiums, rabid fans, legions of detractors, countless NFL draft picks, and a total of four championships.

Alan Kazdin's The Kazdin Method for Parenting the Defiant Child is the gold standard for research-backed advice on being a better parent for difficult children. But what about children who are not "defiant"? Now, in The Everyday Parenting Toolkit, Dr. Kazdin addresses how parents can deal with the routine challenges that come with raising a child. Dr. Kazdin's methods are based on the most up-to-date research and are implemented in real-world ways.

Despite the government's best efforts to explain it away, after nearly 70 years, Roswell is a story that just won't disappear. Parents who were present during or immediately after the incident may have passed on, but their children know what happened‚ and have paid dearly for their knowledge. These are their stories.

This book will help you think more analytically. Doing so will enable you to better understand the world around you, to make smarter decisions, and to ultimately live a more fulfilling life. It draws on the maxims of Richard Zeckhauser, a legendary Harvard professor, who has helped hundreds of students and colleagues progress toward these goals.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

According to the National Psoriasis Foundation, at least seven million people in the US and more than 100 million worldwide suffer from this chronic skin disease. This audiobook outlines Dr. Pagano's natural, drug-free treatment regimen that can alleviate, control, and even heal psoriasis without steroid creams, tar baths, injections, or ultraviolet treatments. Healing Psoriasis outlines a healthy diet and lifestyle and includes case histories, recipes, and a chapter on eczema.

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.   

The Bogleheads' Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy-and-hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans.

Walking through Jesus' life from birth to death, Rabbi Evan Moffic serves as a tour guide to give Christians a new way to look at familiar teachings and practices that are rooted in the Jewish faith and can illuminate our lives today. Among the critically acclaimed highlights of this book, Rabbi Moffic gives fresh insight on how Jesus' contemporaries understood him; explores how Jesus' Jewishness shaped him.

Born Erik Weisz in Budapest in 1874, Houdini grew up an impoverished Jewish immigrant in the Midwest and became world-famous thanks to talent, industry, and ferocious determination. Nobody knows how Houdini performed some of his dazzling, death-defying tricks, and nobody knows, finally, why he felt compelled to punish and imprison himself over and over again. Tracking the restless Houdini's wide-ranging exploits, acclaimed biographer Adam Begley tells the story of a mystifying man's astonishing career.