Jessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L’Oreal, and Warp + Weft. Jessica specializes in brand awareness, customer acquisition, and fostering retention and loyalty.

Are revenue plateaus in your e-commerce business holding you back? Implementing foundational digital marketing strategies may be the key to unlocking explosive growth.

With iOS 14.5 altering the way companies collect consumer data, digital marketing remains a top challenge for many brands. Digital marketer and e-commerce maven Jessica Curdi insists on returning to the basics of marketing, stating that structuring your strategies around profitable growth areas can help you scale effectively. Once you’ve established a stable foundation, you can begin integrating brand storytelling with performance marketing to communicate your brand’s and product’s benefits to your customers. Throughout each growth phase, retain customers by tracking their journey through multi-touch attribution. No matter which marketing strategy you employ, Jessica advises continuously testing and analyzing marketing campaigns to refine your strategies.

In today’s episode of the Up Arrow Podcast, William Harris chats with Jessica Curdi, the VP of Digital Marketing at The Beauty Bank, about the role of digital marketing in brand growth. Jessica explains the necessity of a solid analytical approach in marketing, foundational work on marketing strategies, the significance of customer retention, choosing an ideal marketing agency, and the evolution of digital marketing post-iOS 14.5.

Tim Calise is the Managing Member of Acote Consulting, where he helps growth-minded business owners drive value. He is also the President of Coaching at Wealth Without Wall Street, an online community reeducating individuals and entrepreneurs about money and wealth.

As Alex Hormozi’s former “number two” at Gym Launch and the Co-creator of the AI-driven SaaS platform ALAN, Tim has a track record of driving rapid growth. With over 20 years of experience helping entrepreneurs achieve financial freedom and business acumen, he hosts the Leveling The Field podcast.

What strategies propel businesses from mediocrity to industry domination? The key often lies in how the strategies are executed. Could a shift in approach be as transformative as the tactics themselves?

Having worked alongside business mastermind Alex Hormozi to build growth-minded enterprises, Tim Calise has developed calculated processes for growth and profitability. His proprietary “Product Profit” framework involves reassessing your product’s offerings to align with customer preferences and market demands, shifting your focus from immediate profit to lifetime value considerations. Additionally, Tim recommends making small, strategic decisions to foster innovation, adaptability, and efficiency. By evaluating and streamlining each operation, goal, and approach, you can drive long-term growth and sustainability.

In this episode of the Up Arrow Podcast, William Harris invites Tim Calise, the President of Coaching at Wealth Without Wall Street, to speak about building robust, service-based businesses. He explains the importance of financial freedom, his characteristics of success, and how to leverage offers to boost customer acquisition and retention.

Robb Akridge (Dr. Robb) is the Founder and CEO of REA Innovations, Inc., the creator of the skin care brand OPULUS Beauty Labs. The brand has been recognized by TIME as one of the top 100 inventions of 2021. As a multifaceted scientist with expertise spanning botany, HIV/AIDS research, and skincare technology, Dr. Robb began his entrepreneurial journey with Sonicare toothbrushes and later co-founded Clarisonic, a brand that transformed the beauty industry.

Consumers have become increasingly savvy about their purchases, demanding product transparency and authenticity. Yet too much information can be overwhelming, especially with science-based products. In this case, the science behind the products should be communicated simply and effectively. Does simplification compromise the products’ integrity?

Scientist, innovator, and business executive Robb Akridge understands how to transform complicated scientific concepts into compelling, consumer-friendly narratives that educate and captivate customers. When distilling complex information into easily digestible material, he emphasizes clear communication, visual storytelling, and tapping into shared human experiences to resonate with consumers and increase product appeal. You can also leverage influencers to introduce products when the market is primed and convey benefits that shape consumer perspectives.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Robb Akridge, the Founder and CEO of REA Innovations, Inc., about bridging scientific complexity and consumer appeal. Dr. Robb sheds light on the intricacies of marketing, the effectiveness of influencers, and the critical role of timing in product popularity.