“You have to be willing to think a little bit differently about your business. If you follow what everyone else is doing, you’re going to get the same results everybody got.”
-Racheal Cook

Building a business is hard. There are so many barriers to success that the last thing we need is to get in our own way, either by supremely undervaluing our skills, or dramatically overestimating the market for them. We all want to follow our passions, but we need to temper that desire with the real-world potential of earning from it.

We start our own businesses to gain the flexibility and freedom often not afforded to us elsewhere. But we must be careful not to let our pricing trap us into a situation where we may be our boss but have no time or energy for anything else.

Racheal Cook, owner of the CEO Collective and host of the Promote Yourself To CEO podcast, is this episode’s featured guest. She has spent her career helping women create sustainable success on their own terms. She speaks to the power of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters.

If you are struggling, unsure why everyone else seems so successful, but you are working more and more hours and only being rewarded with less time and energy, then this is the episode to help level up your thinking into a more proactive and strategic mindset.

During this interview, you'll learn...

• The value of investing in relationships
• How to break free of entrepreneurial poverty
• The importance of pricing for the value of your skills

To find out more about Racheal, click here.

Connect with her on LinkedIn and Instagram.

Listen to Racheal's Promote Yourself To CEO podcast.

Time Stamps

01:37 - Racheal discusses her career journey
04:05 - Eliminating entrepreneurial poverty
08:12 - Finding the value in your offering
11:05 - Pricing for your business
13:01 - Underpriced & overworked
17:50 - Lifetime client value
27:35 - Committing to building relationships
32:10 - Promote yourself to CEO

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“The importance of your own personal achievement needs to be equal to the importance of everyone else’s achievement. We are all just harmoniously and fortunately moving towards the same thing: survival.”
-Mike Michalowicz

Are we working with the business or for the business? A great way to find out is to pay attention to the way you speak about the business. Are the successes and failures ‘ours’ or are they ‘theirs’? From this simple recognition, we can build a really clear picture of who is sharing the vision and who doesn’t feel like they belong.

From there, the hard work begins. In order to maintain our success, we have to make sure those who work with and for us are benefiting too. No one is an island unto themselves; we all need help and support to achieve our dreams. And when we reach our peak of success, we must look back and help those who have supported us on our journey to achieve their own idea of success.

Mike Michalowicz, author and keynote speaker, is this episode’s featured guest. He has spent his career helping people eradicate entrepreneurial poverty, fixing and removing barriers to true success. Mike speaks powerfully about the need to understand your people, how to get inspired, and why remembering your past successes matters.

If you are struggling to share your vision, aren’t sure how to recognize the contributions of others, or inspire them to action, then this is the episode to get you thinking less about your dream and more about ‘our’ dreams.

During this interview, you'll learn...

• The value of inspiring others to achieve their dreams
• How to effectively communicate a shared vision
• The importance of taking stock of your success

To find out more about Mike, click here.

Connect with him on LinkedIn.

Buy his new book, All In: How Great Leaders Build Unstoppable Teams by visiting this link.

Time Stamps

01:47 - Becoming a great leader
09:27 - Appreciating collective goals
16:04 - Communicating a shared vision
21:04 - How great leaders inspire their teams
24:38 - Creating psychological ownership

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“You don’t have to be the best salesperson in the world. To be good at marketing a bookkeeping business, you just need to be good enough that you stand out in that crowd. You have to get good enough, you don’t have to become the world’s best marketer. “
- Peter Cook

We might be excellent bookkeepers, but that doesn’t mean we are automatically great business managers. It’s important to take the time to figure out where our skills are strong and where they could use improvement. If your passion and skill lie in the numbers, there is nothing wrong with focusing your attention there.

Things start to slip or feel unmanageable in our businesses when we find ourselves spending a lot of time doing things we don’t love. Even if we are not in a position to outsource the work, by connecting with others, we open up a world of experience, where we can find people who have already solved our problems. And whose problems we may have already solved.

Peter Cook, co-author of the E-Myth Bookkeeper and co-founder of Pure Bookkeeping, is this episode’s featured guest. This third episode on The Emyth Bookkeeper explores management, the challenges of growing a business, and why community matters.

If you are drowning in your business, or want to learn more about what it takes to be a better manager, then this is the episode to help you take stock of your skills and explore connections with people who can help.

During this interview, you'll learn...

• The value of challenges as steps to growth
• How to manage your business with your passion in mind
• The importance of community in solving problems

Click here to find out more about Peter.

Connect with Peter on LinkedIn.

Get your copy of The E-Myth Bookkeeper.

Click here to listen to the first episode.

Click here to listen to the second episode.

Time Stamps
03:00 - The challenge of growing a business
06:23 - Getting good enough
08:45 - Taking score of your business
12:46 - Finding your people
17:24 - Building a business you love