In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.


The company's inception (00:00)
Steve Benson discusses the initial plans and challenges faced while starting the company.

Introduction to the Scaling Edge podcast (00:57)
Stephen Lucas introduces the podcast and its purpose.

Steve Benson's background and move to Spain (01:31)
Steve Benson shares his background, the company's location, and his move to Spain.

Discussion on language accents (02:48)
The speakers talk about the challenges of understanding different Spanish accents.

Introduction to Badger Maps and its features (04:51)
Steve Benson explains the purpose and features of Badger Maps for field salespeople.

Challenges faced by field salespeople (06:23)
The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.

Evolution of mapping technology (08:19)
The conversation delves into the impact of mapping technology on human lives and its evolution.

Discussion on business ideas and mapping technology (10:55)
The speakers talk about the impact of mapping technology on various businesses and its potential.

Early team and growth of Badger Maps (14:28)
Steve Benson discusses the early team and the significant growth of Badger Maps over the years.

Future plans for Badger Maps (15:49)
The conversation focuses on the future direction and growth strategies for Badger Maps.

Focus on user value and monetization (18:27)
The speakers discuss the importance of focusing on user value and monetization for business growth.

Contact information for Badger Maps (19:08)
Steve Benson provides contact information for reaching out to Badger Maps.

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