Dave DelVecchio is the Vice President of Marketing and Communications at Sourcepass, a full-service IT service provider focused on innovating the industry. A seasoned professional with over 30 years in IT services, Dave designs and leads marketing efforts at Sourcespass, leveraging his background in marketing, business management, and technology. Previously, he was the President of Suite3, an MSP from Western Massachusetts, where he played a pivotal role in integrating Suite3 into Sourcepass, boosting its growth trajectory. With a passion for innovation and scalability, Dave brings a unique perspective to the rapidly evolving landscape of IT services marketing.

Transitioning from a small-scale business to a mid-market enterprise can impact your marketing approach. What are the challenges of aligning sales, marketing, and business development to foster growth? Learn how a mid-market IT firm is navigating the complexities of the saturated IT services market.

With over 30 years in the IT services space, Dave DelVecchio brings a wealth of experience to this discussion on using personalized direct mail and event marketing to enhance client relationships at Sourcepass. Learn how these traditional tactics, creatively revamped, build meaningful connections in a digital world. Dave also shares insights on the strategic use of LinkedIn for reaching key mid-market leaders. Tune in to glean from Dave’s deep expertise in melding traditional approaches with modern strategies in IT marketing.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor hosts Dave DelVecchio, the Vice President of Marketing and Communications at Sourcepass, to discuss melding traditional approaches with modern strategies in IT marketing. Dave shares valuable insights into leveraging growth through acquisitions and organic methods, highlights the critical role of adaptability and creativity in the competitive landscape, and emphasizes the value of interdepartmental coordination.

Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a serial entrepreneur and a three-time founder of HTML and WordPress platforms. Before his entrepreneurial pursuits, he worked across various marketing verticals at Vonage and the Match Marketing Group. 

A strong relationship between an agency and a client is mutually beneficial, allowing both parties to achieve their goals. What are some attainable strategies for building solid client-agency relationships to help agencies grow and scale?

The pandemic tested agency owner Ben Fox in numerous ways, which taught him multiple lessons. But his most significant takeaway was understanding the power of relationships. However, you have to prove your value continuously when forming partnerships. Ben asserts that it’s advantageous to partner with more intelligent individuals than you to leverage the strength and expertise of that existing business. In return, you must be able to follow through on promises to maintain trust and demonstrate your agency’s capabilities with a staff of competent and knowledgeable professionals. Additionally, communication is vital to the relationships you build, so offer transparency regarding processes, fees, and expectations. This clarity not only upholds intentions but also lays the foundation for effective collaboration.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the rebranding of FlowPress to FP Digital, the services they provide, the lessons he’s learned from overcoming a challenging year, and the importance of building partnerships.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

US companies outsource talent, specifically in Latin America, because it’s cost-effective in terms of salary and operations. However, building an overseas employee base requires careful consideration of processes.

Outsourcing staffing expert Carlos Corredor advises that US-based companies should start with a small talent pool before expanding their teams. He explains that while taking advantage of different time zones can be beneficial, it is essential to schedule a specific time for all team members to meet virtually and address any concerns or questions. Carlos also recommends using communication and project management tools like Slack and ClickUp to enable collaboration and daily progress updates. 

In this episode of the Tailwind Marketing Podcast, Kevin Dunn of HubSpot and the Agency Unfiltered podcast flips the script and interviews Carlos Corredor about outsourcing talent outside of the US. Carlos discusses Condor Agency’s employee outsourcing business model, the solutions Condor Agency offers its clients, and the operational processes to consider when building an employee base outside of the US.