• Coca-Cola’s Greatest Mistake | Agent of Change | 2 (Ad-free)

  • By: Wondery
  • Feb 18 2021
  • Length: 38 mins
  • Podcast

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Coca-Cola’s Greatest Mistake | Agent of Change | 2 (Ad-free)

By: Wondery
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  • Summary

  • Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand.
    ©2022 Wondery (P)2022 Wondery
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