The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout

Narrated by: David Drummond

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Definitely worth the time!

While some references were comically outdated, the concepts seem remarkably sound. This was a sensible, realistic, and practical look at how to make people aware of your product or service. It might take some extra effort on the listener's part to understand this - taking notes or printing out chapter headings. While I don't know that it could be helped, the reading cadence was awkward at times. The subject seems a tough one to absorb totally in this way.

Great read

Great book definitely will be my go to bible for refreshment and guidance. Great read !

Informative

Absolutely changed my perspective on marketing. Great book!!! looking forward to more marketing training. Awesome.

incredible but outdated

So much poignant knowledge; but, definitely outdated. The outdated part is kind of cool though, because it makes predictions about the future of businesses and some of them turned out to be correct but some very incorrect. Good stuff

Golden contents

As a mid-20’s novice marketer, I found a lot of extremely valuable content. I’m working in a very saturated industry and this book turned feelings of despair into an actionable plan.

I do have to say their commentary was funny on things they didn’t think would take off well when what they were critiquing is now part of everyday life (e.g. video phones/FaceTime), but everything was valuable!