-
Taking a Bite Out of the Apple
- A Graphic Designer’s Tale (Hearing Others’ Voices, Book 1)
- Narrated by: Jeff Thistle
- Length: 1 hr and 55 mins
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Taking a Bite Out of the Apple
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Publisher's summary
How do you brand a revolution?
In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer’s Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home-computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob’s career continues with its focus on distilling a client’s business personality into a memorable icon.
Taking a Bite Out of the Apple is an intimate view into how Rob’s design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft, and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China, and the UK.
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