![Sichtbar! [Exposed!] Audiobook By Oliver Pott cover art](https://m.media-amazon.com/images/I/514s3aSAf2L._SL500_.jpg)
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Sichtbar! [Exposed!]
- Kunden gewinnen in einer immer lauteren Welt [Customers Win in an Increasingly Noisy World]
- Narrated by: Matthias Hofer
- Length: 10 hrs and 32 mins
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![Sichtbar! [Exposed!] By cover art](https://m.media-amazon.com/images/I/514s3aSAf2L._SL63_.jpg)
Sichtbar! [Exposed!]
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Publisher's summary
Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen.
Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern. Wer zudem die 3 Dimensionen der werthaltigen Sichtbarkeit—bestehend aus Relevanz, Autorität und Storytelling—verinnerlicht hat, kann künftig komplett auf laute und schrille Kampagnen verzichten.
Please note: This audiobook is in German.
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