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Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- Narrated by: Paige McKinney
- Length: 4 hrs and 35 mins
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Publisher's summary
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.
In this book, you'll learn:
• How to shift your culture to embrace a product-mindset
• The capabilities that you need to be successful and whether or not you should acquire them or grow them internally
• How much money to invest in exploring and building more scalable solutions and products
• How to ensure there is a viable market for your product idea
• How to sequence investments in new product development
• How to successfully source and work with developers and data scientists
• How to inexpensively test your ideas before investing in development
• How to win the hearts and minds of your sales team to ensure your new products are commercially successful
• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn
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- By: Graham Cochrane
- Narrated by: Graham Cochrane
- Length: 6 hrs and 12 mins
- Unabridged
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Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!
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Real Disapointment
- By KCP on 05-31-22
By: Graham Cochrane
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The Business of Expertise
- How Entrepreneurial Experts Convert Insight to Impact + Wealth
- By: David C. Baker
- Narrated by: David C. Baker
- Length: 4 hrs and 38 mins
- Unabridged
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This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question.
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Common sense for the grounded ambitious.
- By Madhav Khanna on 07-13-18
By: David C. Baker
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The 80/20 CEO
- Take Command of Your Business in 100 Days
- By: Bill Canady
- Narrated by: Bill Canady
- Length: 6 hrs and 47 mins
- Unabridged
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The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.
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A Playbook for Every Company
- By M. W. King on 03-09-24
By: Bill Canady
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People
- Dare to Build an Intentional Culture (The EOS Mastery Series)
- By: Mark O'Donnell, Kelly Knight, CJ DuBe'
- Narrated by: Gabra Zackman
- Length: 4 hrs and 44 mins
- Unabridged
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The second installment of the Traction Library's EOS Mastery Series, People gives listeners all the tools they need to create a thriving workplace culture and shows why it's an absolutely essential part of any successful business.
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Practical
- By RSox Fan on 04-06-24
By: Mark O'Donnell, and others
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
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Uptime
- A Practical Guide to Personal Productivity and Wellbeing
- By: Laura Mae Martin
- Narrated by: Eleanor Caudill
- Length: 5 hrs and 42 mins
- Unabridged
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Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives.
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Needed this book!
- By The Things I Try on 05-09-24
By: Laura Mae Martin
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Accelerate: Building and Scaling High Performing Technology Organizations
- By: Nicole Forsgren PhD, Jez Humble, Gene Kim
- Narrated by: Nicole Forsgren
- Length: 4 hrs and 58 mins
- Unabridged
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How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for listeners to apply in their own organizations.
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Only if you have nothing else to do
- By Gvido on 07-24-18
By: Nicole Forsgren PhD, and others
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Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 7 hrs and 59 mins
- Unabridged
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For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
By: Ryan Holiday
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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A must read for all entrepreneurs and business owners
- By Filip on 03-06-23
By: Dan Martell