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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
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Publisher's summary
Just like dating, your company's growth depends on first impressions.
If you've been in the SaaS space for some time, you're probably all too familiar with these problems:
- Free accounts don’t convert to paid nearly as often as you would like.
- A large chunk of users never get to experience the full value of the product.
- Your platform is littered with dead accounts that are taking up valuable space.
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.
They expect the product to be intuitive, easy, and fast.
What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
So if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews, and you’ll be more than just stuck.
In this book, you’ll learn the simple six-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.
Best of all, it’s a process that will easily become second nature.
Learn how to:
- Grab your customers’ attention from the get-go.
- Make it easier for users to get good at using your product so they are more likely to use it.
- Match value with behaviors and get users addicted to your product.
- Win loyalty and praise by making clients feel like a VIP.
- Involve sales and high-touch support in the onboarding process.
- Rinse and repeat, and watch your business grow while you sleep.
Get this right, and your new users will thrive with your product and become lifelong customers.
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- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 212
-
Performance4.5 out of 5 stars 186
-
Story4.5 out of 5 stars 184
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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5 out of 5 stars
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All stuff no fluff
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Profitable Podcasting
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- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 108
-
Performance4.5 out of 5 stars 94
-
Story4.5 out of 5 stars 94
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
-
Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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Inbound Selling
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- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 39
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Story4.5 out of 5 stars 39
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 171
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Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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4 out of 5 stars
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What listeners say about Product-Led Onboarding: How to Turn New Users into Lifelong Customers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Alexander Dobrev
- 10-22-23
A principled framework for user onboarding
The book establishes a practical framework for solving user onboarding. I particularly enjoyed that it achieves the goal in a concise manner, instead of over bloated content, while providing useful references for the reader to deep dive into.
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Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- G. Mutlu
- 11-23-23
I wish someone else has read it.
The content is better to read it rather than listening but in addition to this, the reader’s pronunciation and way of reading were off putting.
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