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Made You Look
- How to Use Brain Science to Attract Attention and Persuade Others
- Narrated by: Ann Richardson
- Length: 7 hrs and 21 mins
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Publisher's summary
There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?
To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.
In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision.
Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Reframe Your Brain
- The User Interface for Happiness and Success
- By: Scott Adams
- Narrated by: Andrew Baldwin
- Length: 7 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
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More impactful than any other self help book.
- By $cott Piggot Airmont on 08-29-23
By: Scott Adams
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Little, Big
- or, The Fairies' Parliament
- By: John Crowley
- Narrated by: John Crowley
- Length: 24 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Edgewood - which is not found on any map - is many houses, all put inside each other or across each other. It’s filled with and surrounded by mystery and enchantment; the further in you go, the bigger it gets. Smoky Barnable, who has fallen in love with Daily Alice Drinkwater, travels from the City on foot to Edgewood, her family home. There he finds himself on the magical border of an otherworld.
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The Farther in You Go, the Bigger it Gets
- By Jefferson on 04-19-12
By: John Crowley
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The End of Everything
- How Wars Descend into Annihilation
- By: Victor Davis Hanson
- Narrated by: Bob Souer
- Length: 10 hrs and 19 mins
- Unabridged
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Overall
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Performance
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Story
War can settle disputes, topple tyrants, and bend the trajectory of civilization—sometimes to the breaking point. From Troy to Hiroshima, moments when war has ended in utter annihilation have reverberated through the centuries, signaling the end of political systems, cultures, and epochs. Though much has changed over the millennia, human nature remains the same. In The End of Everything, military historian Victor Davis Hanson narrates a series of sieges and sackings that span the age of antiquity to the conquest of the New World to show how societies descend into barbarism and obliteration.
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Spot on analysis
- By Nathan Ray on 05-16-24
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Coach Builder
- How to Turn Your Expertise into a Profitable Coaching Career
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
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Full of actionable advice!
- By Danijel Teofilovic on 03-17-24
By: Donald Miller
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Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- By: Carmen Simon
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
- Unabridged
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Performance
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Story
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
By: Carmen Simon
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The Humor Habit
- Rewire Your Brain to Stress Less, Laugh More, and Achieve More'er
- By: Paul Osincup
- Narrated by: Paul Osincup
- Length: 5 hrs and 44 mins
- Unabridged
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Overall
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Performance
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Story
In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.
By: Paul Osincup
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Reframe Your Brain
- The User Interface for Happiness and Success
- By: Scott Adams
- Narrated by: Andrew Baldwin
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.
-
-
More impactful than any other self help book.
- By $cott Piggot Airmont on 08-29-23
By: Scott Adams
-
Little, Big
- or, The Fairies' Parliament
- By: John Crowley
- Narrated by: John Crowley
- Length: 24 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Edgewood - which is not found on any map - is many houses, all put inside each other or across each other. It’s filled with and surrounded by mystery and enchantment; the further in you go, the bigger it gets. Smoky Barnable, who has fallen in love with Daily Alice Drinkwater, travels from the City on foot to Edgewood, her family home. There he finds himself on the magical border of an otherworld.
-
-
The Farther in You Go, the Bigger it Gets
- By Jefferson on 04-19-12
By: John Crowley
-
The End of Everything
- How Wars Descend into Annihilation
- By: Victor Davis Hanson
- Narrated by: Bob Souer
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
War can settle disputes, topple tyrants, and bend the trajectory of civilization—sometimes to the breaking point. From Troy to Hiroshima, moments when war has ended in utter annihilation have reverberated through the centuries, signaling the end of political systems, cultures, and epochs. Though much has changed over the millennia, human nature remains the same. In The End of Everything, military historian Victor Davis Hanson narrates a series of sieges and sackings that span the age of antiquity to the conquest of the New World to show how societies descend into barbarism and obliteration.
-
-
Spot on analysis
- By Nathan Ray on 05-16-24
-
Coach Builder
- How to Turn Your Expertise into a Profitable Coaching Career
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
-
-
Full of actionable advice!
- By Danijel Teofilovic on 03-17-24
By: Donald Miller
What listeners say about Made You Look
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Michael G Williamson
- 05-10-24
Buy this if you like puzzles. As an audiobook, no.
Listened to this author interviewed on Scott Adams podcast. Sounded like great content.
The way it is presented with the accompanying pdf is @£^#^! IMPOSSIBLE. And this is a book about attention & persuasion!
Specifically, the partner pdf has no direct reference in the audiobook. The pdf has no chapters nor specific figure numbers mentioned in the audio performance. So far I have scrolled through the document 10 times trying to find the right ‘effin slide the book possibly referenced. Nothing!
The author and publisher should know better. I’m missing about 80% of the content because my attention is focused on trying to find the right gd page, continual back & forth.
This lack of attention or respect for the audiobook listener makes me question where the author follows her own advice. If the book didn’t continually reference the slides, which are important examples, then I wouldn’t complain.
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