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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
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Publisher's summary
In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
Using case histories, tips from his own experience, and an all-important list of start-up contacts, Michael Levine passes his expert advice to anyone—whether it's a director of a free clinic, a manager of a local rock band, or a junior member of a law firm trying to climb the corporate ladder—who wants quick and ingenious methods to bridge the gap between the message and the public.
Critic reviews
"In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy 'true-life' examples of traditional and nontraditional public relations activities. Chapters include sections called 'Tips and Traps', which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos—just to name a few." (Library Journal)
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Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 321
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Performance4.5 out of 5 stars 280
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Story4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance5 out of 5 stars 81
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Story4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 50
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4 out of 5 stars 67
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Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
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Performance4.5 out of 5 stars 42
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Story4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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5 out of 5 stars
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One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance4.5 out of 5 stars 46
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Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 102
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Performance4.5 out of 5 stars 86
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Story4 out of 5 stars 86
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- By valarie on 01-21-14
By: Kate White
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Clowns to the Left of Me, Jokers to the Right
- Opinionated Columns on American Life
- By: Michael Smerconish
- Narrated by: Michael Smerconish
- Length: 13 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 206
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Performance4.5 out of 5 stars 180
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Story4.5 out of 5 stars 180
Opinionated talk show host and columnist Michael Smerconish has been chronicling local, state, and national events for the Philadelphia Daily News and the Philadelphia Inquirer for more than 15 years. He has sounded off on topics as diverse as the hunt for Osama bin Laden and what the color of your Christmas lights says about you. In this collection of 100 of his most memorable columns, Smerconish reflects on American political life with his characteristic feistiness.
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1 out of 5 stars
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All about Smerc and who cares about the victims
- By Mark J. Rosen on 12-10-20
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- By: Courtney Maum
- Narrated by: Courtney Maum
- Length: 10 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 38
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Story4.5 out of 5 stars 38
Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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5 out of 5 stars
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A gem for early-stage writers
- By Ludmil Mitrev on 03-20-21
By: Courtney Maum
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Rachel Maddow
- A Biography
- By: Lisa Rogak
- Narrated by: Kirsten Potter
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 405
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Performance5 out of 5 stars 340
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Story5 out of 5 stars 337
Rachel Maddow has beaten the odds in a way that's novel in today's America: She uses her brain. In a world of banal and opinionated soundbites, she regularly crushes Sean Hannity's ratings thanks to her deeply researched reports. And in our highly polarized world, Maddow amiably engages the staunchest conservatives, while never hesitating to expose their light-on-facts defenses.
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2 out of 5 stars
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Absolute Pablum.
- By mj on 02-03-20
By: Lisa Rogak
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
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Performance4 out of 5 stars 53
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Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall4 out of 5 stars 637
-
Performance4 out of 5 stars 486
-
Story4 out of 5 stars 477
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 72
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Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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What Color Is Your Parachute? 2022
- Your Guide to a Lifetime of Meaningful Work and Career Success
- By: Richard N. Bolles, Katharine Brooks EdD - contributor
- Narrated by: Mel Foster
- Length: 11 hrs and 18 mins
- Unabridged
-
Overall4 out of 5 stars 64
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Performance4 out of 5 stars 55
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Story4 out of 5 stars 55
With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world's most popular and best-selling career guide is fully revised and expanded for 2022.
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3 out of 5 stars
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Vehicle for a religious message
- By Chad on 06-11-22
By: Richard N. Bolles, and others
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Street Gang
- The Complete History of Sesame Street
- By: Michael Davis
- Narrated by: Caroll Spinney
- Length: 8 hrs and 21 mins
- Abridged
-
Overall4.5 out of 5 stars 180
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Performance4.5 out of 5 stars 110
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Story4.5 out of 5 stars 112
When the first episode aired on Nov. 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million pre-schoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark.
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3 out of 5 stars
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An important subject, but hardly gripping
- By Scott T. Hards on 09-24-10
By: Michael Davis
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