• Generating Buy-In

  • Mastering the Language of Leadership
  • By: Mark S. Walton
  • Narrated by: Steven Menasche
  • Length: 2 hrs and 49 mins
  • 4.5 out of 5 stars (4 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Generating Buy-In  By  cover art

Generating Buy-In

By: Mark S. Walton
Narrated by: Steven Menasche
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $12.88

Buy for $12.88

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:

  • Crafting a strategic story that projects a positive future to your audience
  • Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners
  • Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!

©2004 Mark S. Walton (P)2017 Gildan Media LLC

Love Books? You'll Love Audible.

Placeholder Image Alt Text

Transform your day

Replace endless scrolling with endless listening. Chores can be fun.

Placeholder Image Alt Text

Listen everywhere

Download titles to listen offline, wherever you are in the world.

Placeholder Image Alt Text

Carry your entire Library

Your stories go where you go. Audiobooks don’t weigh a thing.

Placeholder Image Alt Text

Listen and learn

Discover stories that can change your mind, your well-being, and your life.

Placeholder Image Alt Text

Reach your reading goals

You can’t turn pages while you drive—but you can press play.

Placeholder Image Alt Text

Find your niche

WIth thousands of titles to explore, there’s something for everyone.

Try for $0.00 $14.95 a month after 30 days. Cancel anytime.

What listeners say about Generating Buy-In

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.