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Fundamentals of Business Marketing Research
- Foundation Series in Business Marketing
- Narrated by: Michael Kornblau
- Length: 10 hrs and 28 mins
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Publisher's summary
Get a thorough review of vital research issues!
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual.
Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing).
The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including:
- Business marketing strategy
- Organizational buying behavior and purchasing management
- Business marketing research methodology
- Products/services
- Pricing management issues
- Distribution/logistics and supply chain management
- Promotion
Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
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- Unabridged
-
Overall4 out of 5 stars 43
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Performance4.5 out of 5 stars 37
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Story4 out of 5 stars 35
The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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5 out of 5 stars
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Best book I have read on Digital Transformation
- By Holistic Health on 10-20-17
By: Isaac Sacolick
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Human + Machine
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 5 hrs and 55 mins
- Unabridged
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Overall4 out of 5 stars 332
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Performance4.5 out of 5 stars 283
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Story4 out of 5 stars 283
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
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A golf course book
- By C. Surdak on 07-30-18
By: Paul R. Daugherty, and others
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Born to Build
- How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable
- By: Jim Clifton, Sangeeta Badal
- Narrated by: Braden Wright
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 77
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Performance4.5 out of 5 stars 68
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Story4 out of 5 stars 68
Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society.
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5 out of 5 stars
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Powerful perspective shift
- By Diana_loves_audiobooks on 06-09-18
By: Jim Clifton, and others
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Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,357
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Performance4.5 out of 5 stars 1,077
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Story4.5 out of 5 stars 1,072
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 90
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Performance4.5 out of 5 stars 74
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Story4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 111
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Performance4 out of 5 stars 89
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Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Never Finished
- Unshackle Your Mind and Win the War Within
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick, Jacqueline Gardner
- Length: 11 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 28,478
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Performance5 out of 5 stars 25,448
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Story5 out of 5 stars 25,357
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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5 out of 5 stars
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He did it again!
- By Christian C. on 12-06-22
By: David Goggins
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 40,646
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Performance4.5 out of 5 stars 33,620
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Story4.5 out of 5 stars 33,201
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,255
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Performance4.5 out of 5 stars 6,008
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Story4.5 out of 5 stars 5,928
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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Overall4.5 out of 5 stars 5,839
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Performance5 out of 5 stars 5,146
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Story4.5 out of 5 stars 5,103
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 3,595
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Performance5 out of 5 stars 3,099
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Story5 out of 5 stars 3,083
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,122
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Performance4.5 out of 5 stars 2,615
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Story5 out of 5 stars 2,580
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,254
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Performance4.5 out of 5 stars 7,111
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Story4.5 out of 5 stars 7,079
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,729
-
Performance5 out of 5 stars 5,047
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Story4.5 out of 5 stars 5,044
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,204
-
Performance4.5 out of 5 stars 1,166
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Story4 out of 5 stars 1,165
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,823
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Performance4.5 out of 5 stars 1,650
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Story4 out of 5 stars 1,648
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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