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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
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Publisher's summary
Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.
Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.
Cameron and Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.
In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:
- Build your own in-house PR team
- Provide effective interviews
- Score great media coverage for free with just a few easy steps
Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing, and PR is more cost effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing tons of Free PR for your company.
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 197
-
Performance5 out of 5 stars 173
-
Story4.5 out of 5 stars 174
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
-
One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
-
Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 94
-
Performance5 out of 5 stars 82
-
Story4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
-
Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 113
-
Performance4.5 out of 5 stars 98
-
Story4.5 out of 5 stars 98
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
-
Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 38
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4.5 out of 5 stars 35
-
Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
-
not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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What listeners say about Free PR: How to Get Chased by the Press Without Hiring a PR Firm
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jeremy
- 01-22-20
amazing combination of marketing and copywriting!
amazing combination of marketing and copywriting!
this is an amazing book that gives so many gems on growing a business in so many ways while teaching the principles of marketing and copywriting and so much more
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ultimate Survival Tips
- 08-10-19
The PR Road Map we Need
I’ve been bootstrapping Ultimate Survival Tips for several years now. With two very successful Kickstarter product line launches (Tiny Survival Guide and MSK-1 Knife producing to date nearly $700,000 in sales combined). During and since the launches we have not had much PR exposure because I really did not know where to begin. “Free PR” has revolutionized my thinking and given me the road map I have been looking for for years. At the end of every chapter their encouraging words, “You Got This!” Moved me forward with a sense that I can do this. Monday my son and I start! Thank you Cameron and Adrian! Now, because of you, “I Got This!”
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2 people found this helpful
-
Overall5 out of 5 stars
- Cece
- 06-27-21
Very Informative
I like the fact that this book was so condensed and only contained the most pertinent information to attaining free PR.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Tara kelly
- 04-14-21
Thought provoking real world insights
Very useful! It is a thought provoking listen. Great resource links as well. Well done
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Sly Buford
- 05-09-22
Great book
Great book. I actually tried getting PR for my company halfway through the book and it actually worked.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- daniel
- 08-08-19
Great book on how to leverage PR!
Amazing book. It really gives you an action plan on how to get covered and how to leverage it afterwards!
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1 person found this helpful
-
Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- biernact
- 10-09-19
excellent book but small target market
amazing book, it won't get a lot of reviews because it is a very specific target market of CEOs and marketing departments, don't be fooled by the small amount of reviews!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Antonio
- 07-23-22
Excellent book! Great ideas!
This book is great! Lots of great, actionable ideas. Don't wait, get this book now!
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Seda
- 06-16-23
Great book
The website they’re referring to is not a working reference. I would have preferred to be able to reach those referred tools. That is the only reason I cut down stars on the overall rating.
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