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FREE: The Future of a Radical Price
- Narrated by: Chris Anderson
- Length: 6 hrs and 58 mins
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Publisher's Summary
Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
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What listeners say about FREE: The Future of a Radical Price
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Joshua Kim
- 06-10-12
Valuable
I loved "Free" for 3 reasons:
Reason 1: Anderson is a terrific storyteller. Free is one of those books where you learn some, think some, and have fun during the ride. The main argument for Free is that the economics of digital goods pushes the price of these goods to their marginal cost of production, which in the case of digital copies is close enough to zero to set that price at free. Further, the price of free enables all sorts of businesses and opportunities, providing opportunities for new business models, profits and services.
Reason 2: The growth of free has all sorts of implications for higher education. Nowadays a lifelong learner can receive a wonderful education from Web content ranging from TED talks to lectues on iTunesU and YouTube/EDU. Educational content is now free. This forces us in higher education to rethink our own value propositions and where we exist in a digital economy built around abundance of quality curricular and lecture content as opposed the scarcity model that traditional lecturing/courses is built upon.
Reason 3: Anderson made the unabridged audio edition of Free available for free on Audible and some other outlets. This price encouraged a bunch of us at Dartmouth to read the book together, generated some great discussions and debate. Having the book freely available to our community proved to be an excellent argument for the library overcoming the scarcity of digital books to have them available to our community. I admire Anderson to no end for putting his money where his mouth is and offering the digital copy at the price of production. I'd gladly pay more in Educause conference fees to listen Anderson keynote one of our conferences.
42 people found this helpful
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Overall
- Darran
- 06-02-10
What a great book!
Being honest, we all know that listening to an economic book is never really supposed to be a lot of fun. However, this book changed that. The thoughts, theories and conclusions drawn by this book are fascinating. It was more like listening to a friend bringing you up to speed on the latest technological achievement than it was like listening to an economics lecture. This book makes sense in an easy to understand way. The part about how Google has now become bigger than all 3 American auto manufacturers, and doing so by giving away so much stuff for free, was mind opening. I would recommend this book to those who have ANY interest in business or anyone who wants to understand what is going on around them today. This has nothing to do with market indicators, stocks, foreclosures, etc... It just talks about how to be successful by being open to new ideas and new ways to approach old ideas. Including, giving away some part of your product or business for free to encourage use or purchase of another part of your product or business for a fee. I would venture to say that this is probably one of my favorite "money" books ever. I continue to encourage every person I know, in business and just friends, to read/listen to this book. I have listened to it 3 times now and continue to glean new ideas and concepts from it.
25 people found this helpful
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Overall
- Roy
- 07-20-09
Thought Provoking
Anderson in "The Long Tail" taught us about doing business on the internet. He showed us how everyone could find a niche market to serve. In "Free" he tells us what happens when the cost of doing business on the Web reaches zero. Everyone will not be satisfied with his presentation here, but it is certainly thought provoking.
In this timely volume Anderson first puts the concept of "Free" into historical context. This is an informative section and necessary for a full understanding of what follows. Subsequently, he makes and illustrates his belief that in the electronic market place the cost of doing business will soon reach zero and free is always a choice. All of this he does well. I felt sections dealing with business outside of the electronic environment were weaker,but still interesting. I hope that we see other books on these timely subjects.
The book stimulates speculation on the part of the listener. For example, when computing power goes to zero routine medical diagnostics should cost the health care system zero! As well, physicians may well be freed (sorry) to spend more time on sicker patients. Or, as the cost of electricity from a Wind Farm nears zero, will power hungry vendors (Google server farms comes to mind) move geographically nearer to those sources of power to benefit?
An aside - Anderson's book has a number of side bars in each chapter. In the audio book those are opened and closed with a little "bong" sound. I came to look forward to every such aside.
I hope we hear more from Anderson. He doesn't answer all of the questions and everyone could nitpick. However, he raises issues, illuminates current conditions, and provokes thought. Pretty good combination.
19 people found this helpful
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- Christopher
- 07-13-09
A fascinating listen
A very well written (and read by the author, even!) book about the history and future of free.
From Jell-O to the internet, many great products and services gained prominence through one of the free models, and businesses today can still learn lessons from it, and in many cases will need to for their survival.
Highly Recommended!
15 people found this helpful
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- Wayne
- 10-24-16
Free market economics in the Internet age
Released 7 years ago one may believe FREE must be outdated. On the contrary, passage of time has confirmed that his basic points on the future of price are valid. You can get the audiobook version of this marvelous book free or pay $7.99 for the Kindle version or $16 for the paperback. FREE really is a must-listen audiobook.
11 people found this helpful
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Overall
- Anonymous User
- 05-03-10
Absolutely worth every penny!!! Fantastic
Well, how can you beat the price... but just because the book is free doesn't mean that your time is.
It was worth every hour I spent listening to it though. I would say that this is an absolute must listen to for every business person. What I really enjoyed in the book is the amount of actual business examples and the number of business models based on free. He explains what has worked and also what has not with some good reasoning behind it. Anyone looking to promote their business should spend the time to listen to this FREE book and could draw some ideas from the ones given here.
Most things that are free have a catch... this one does not.
10 people found this helpful
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Overall
- Amazon Customer
- 01-18-11
Worth money
Though this book is free to download it would be worth purchasing.
I was surprised to find this book about free, which was free to download actual is a very interesting book I would highly recommend. Opened my eyes to how things are marketted and how I could prosper with my own products and services.
8 people found this helpful
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- Patrick
- 01-05-14
There are unknown knowns & known unknowns $$$$$$$$
What did you love best about FREE?
Author was a pleasure to hear and content was very useful
Any additional comments?
It's a free book but shouldn't be. It is well worth any price. This book will change how you see everything from how grocery stores advertise to the annoying automated prompt that ask you about upgrading before you can hear a human voice when all you want to do is talk to tech support about a none functioning product.
5 people found this helpful
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Overall
- crazybatcow
- 03-14-11
The price was right!
haha, just kidding. I'd have paid for this book, even though I did get it for free (gratis, not libre).
It's quite an interesting look at the nature of digital economies (and is not too technical/complicated for a dummy like me to follow).
If you're not looking into the mass-production of items in the digital world, or you're not a small business owner heading out into the internet realm, and you're not a geek-head who likes to know stuff about the economics of the internet... you might not really find any "use" out of this information.
I must fall in the last category 'cause I liked learning this stuff, even though it's completely useless knowledge since I don't own a business, don't pirate or buy pirated items, and don't spend much time on the internet other than to write some book reviews. All in all, a very interesting look at digital economy.
5 people found this helpful
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Overall
- Audio Gra Gra
- 01-11-11
Very interesting and thought provoking
This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!
4 people found this helpful
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Good basic information, but not a lot of good info
- By Tarik Y. on 11-30-12
By: Chris Anderson
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The Radical King
- By: Cornel West - editor, Dr. Martin Luther King Jr.
- Narrated by: LeVar Burton, Gabourey Sidibe, Cornel West, and others
- Length: 11 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Wanda Sykes, LeVar Burton, Leslie Odom, Jr., and Gabourey Sidibe head a cast of beloved actors performing 23 selections from the speeches, sermons, and essays of Dr. Martin Luther King, Jr.—many never recorded during his lifetime. For the first time, teachers, students, and thoughtful listeners can hear dramatic interpretations of Dr. King’s words, chosen and introduced by Cornel West.
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Not the best MLK audiobook
- By Nathan White on 02-07-19
By: Cornel West - editor, and others
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
By: Matt Wallaert
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I Learn from Children
- An Adventure in Progressive Education
- By: Caroline Pratt
- Narrated by: Becky Ann Baker, Ian Frazier, Kate Turley
- Length: 7 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
In this classic 1948 memoir, now in its fourth edition, Caroline Pratt recounts, in a wry authorial voice much closer to Will Rogers than John Dewey, how she founded what is now the dynamic City and Country School in New York City; invented the maple "unit blocks” that have become a staple in classrooms and children’s homes around the globe; and came to play an important role in reimagining preschool and primary-school education in ways that resound in the tumultuously creative age before us.
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New look into eduction
- By Anonymous User on 02-08-20
By: Caroline Pratt
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The Long Tail
- Why the Future of Business Is Selling Less of More
- By: Chris Anderson
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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Good Book, Flawed by Repition
- By Jim on 03-17-07
By: Chris Anderson
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Home Fires
- An Intimate Portrait of One Middle-Class Family in Postwar America
- By: Donald Katz, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Narrated by: Joe Barrett, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Length: 28 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
Home Fires is the powerful saga of the Gordon family--real people, names unchanged. Spanning nearly five decades, from the end of World War II to the early 1990s, their story has the scope, depth, wealth of incident, and emotional intensity of a great novel, and an abundance of humor, scandal, warmth, and trauma--the recognizable components of family life. This is also a masterful chronicle of the turbulent postwar era, illuminating the interplay between private life and profound cultural changes.
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The Way We Were
- By Rick on 09-07-14
By: Donald Katz, and others
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Makers
- The New Industrial Revolution
- By: Chris Anderson
- Narrated by: René Ruiz
- Length: 8 hrs and 20 mins
- Unabridged
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Overall
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Performance
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Story
Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- By Tarik Y. on 11-30-12
By: Chris Anderson
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The Radical King
- By: Cornel West - editor, Dr. Martin Luther King Jr.
- Narrated by: LeVar Burton, Gabourey Sidibe, Cornel West, and others
- Length: 11 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Wanda Sykes, LeVar Burton, Leslie Odom, Jr., and Gabourey Sidibe head a cast of beloved actors performing 23 selections from the speeches, sermons, and essays of Dr. Martin Luther King, Jr.—many never recorded during his lifetime. For the first time, teachers, students, and thoughtful listeners can hear dramatic interpretations of Dr. King’s words, chosen and introduced by Cornel West.
-
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Not the best MLK audiobook
- By Nathan White on 02-07-19
By: Cornel West - editor, and others
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
By: Matt Wallaert
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In Charge of Moonlight
- By: Dina Gregory
- Narrated by: Matt Addis
- Length: 5 mins
- Unabridged
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Overall
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Performance
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Story
A nurse sits by herself in the hospital cafeteria. A businessman misses his train. These two young strangers are destined to meet, if the job is done right. Three onlookers play cupid in this romantic story, told from afar.
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So unique-LOVED it!
- By Melanie K. Morris on 09-07-20
By: Dina Gregory
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Midnight Riot
- Rivers of London, Book 1
- By: Ben Aaronovitch
- Narrated by: Kobna Holdbrook-Smith
- Length: 9 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
Probationary constable Peter Grant dreams of being a detective in London's Metropolitan Police. Too bad his superior plans to assign him to the Case Progression Unit, where the biggest threat he'll face is a paper cut. But Peter's prospects change in the aftermath of a puzzling murder, when he gains exclusive information from an eyewitness who happens to be a ghost. Peter's ability to speak with the lingering dead brings him to the attention of Detective Chief Inspector Thomas Nightingale....
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I LOVE this Book!
- By Nancy J on 02-26-13
By: Ben Aaronovitch
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The Sea Lion
- By: Annie Hartnett
- Narrated by: Oliver Wyman
- Length: 6 mins
- Original Recording
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Overall
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Performance
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Story
A crotchety nightwatchman in a whaling museum contemplates Neptune the stuffed sea lion, originally owned by P.T. Barnum. In his admiration for the kingly animal, he studies ventriloquism to give Neptune a voice. When a field trip comes through the museum, he has an unexpectedly meaningful exchange with a precocious, like-minded child...and Neptune.
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Fun story
- By JJ Martin on 02-05-23
By: Annie Hartnett
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The Ants of Bimbleby Hill
- By: Premee Mohamed
- Narrated by: Raphael Corkhill
- Length: 7 mins
- Original Recording
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Overall
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Performance
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Story
Fairies steal a careless young man's diamond ring before he can propose; he must trick them into returning it before the engagement dinner that night. This short fantasy tale will appeal to fans of Neil Gaiman's Stardust and P.G. Wodehouse.
By: Premee Mohamed
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Pearl on Her Toes
- By: Lydia San Andres
- Narrated by: Nicola Barber
- Length: 5 mins
- Original Recording
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Overall
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Performance
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Story
In this short tale for fans of Cinderella and Bridgerton, Pearl’s ball gown may carry the whiff of mothballs, but her dance card for the duke’s ball is full…until she loses a shoe. In her enthusiasm, Pearl’s foot slides out of her too-big damask slipper in the middle of a dance and gets kicked around the ballroom to the amusement of the sophisticated guests. What is a spirited but clumsy heroine to do? Can her composure and good humor save her social dignity?
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too short
- By Ldsgirl_37217 on 03-24-23
By: Lydia San Andres
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The Sweet Spot
- By: Lori Rader-Day
- Narrated by: Janina Edwards
- Length: 5 mins
- Original Recording
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Overall
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Performance
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Story
A weary Chicago shop owner catches yet another kid breaking into her bakeshop. The rumor has gone around her inner-city neighborhood that she's keeping cash in a sugar jar and, however unlikely, local kids keep trying to confirm it. With the latest miscreant, she decides to take matters into her own hands.
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this story hit the spot
- By Joy on 12-23-22
By: Lori Rader-Day
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When You Ride Alone You Ride with bin Laden
- What the Government Should Be Telling Us to Help Fight the War on Terrorism
- By: Bill Maher
- Narrated by: Bill Maher
- Length: 2 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
Political provocateur Bill Maher tells it like it is in a useful and hilarious guide for the many Americans who want to do more here at home to help in the war effort, but are at a loss as to how. Says Maher, "Traveling the country, I find that people want to do more here at home, but are at a loss as to what. Even when the government issues a Terrorism Advisory, it's maddeningly vague - 'Terrorist alert today! Code Burnt Orange!' 'And what?' I always want to ask, "Bring a sweater?'"
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Fill up your tank and you support terror!
- By Kevin Christy on 12-22-02
By: Bill Maher
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The Beatrix Potter Collection
- By: Beatrix Potter
- Narrated by: Andrew Scott, Patricia Routledge - introduction
- Length: 4 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
The Beatrix Potter Collection is perfect for introducing a new generation to the magic of her adored classic stories. Featuring her much-loved children’s tales and showcasing some of the most recognisable characters in English literature, it will enthral and entertain young listeners whilst providing warm nostalgia for those already acquainted.
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I love Peter Rabbit
- By D.W. on 08-11-19
By: Beatrix Potter
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Gingerella
- By: Dina Gregory
- Narrated by: Amy Enticknap
- Length: 6 mins
- Unabridged
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Overall
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Performance
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Story
Gingerella is an undecorated gingerbread girl who, neglected by the royal baker, fears she will not be allowed to the Gingerbread Fair. Running away to the forest, she encounters a woodsman with a secret passion...for baking. A mashup of Cinderella and The Gingerbread Man, this funny and fast-paced fairytale features a medieval baking contest, a ravenous queen and a ginger-bottomed prince!