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Direto de Washington
- Narrado por: Jaime Leibovich
- Duración: 13 h y 42 m
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Direto de Washington
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Resumen del Editor
Washington Olivetto é um dos maiores publicitários brasileiros, criador de algumas das mais marcantes, emocionantes e divertidas campanhas da propaganda nacional.
Nesse audiolivro ele conta algumas histórias que ajudam a compreender como o grande publicitário criou o seu melhor personagem: ele próprio.
Washington Olivetto é o publicitário que não quis ser apenas um grande publicitário. Resolveu ser um homem de negócios que se transformou numa estrela pop.
Ganhou o primeiro Leão de Ouro do Brasil em Cannes, conquistou todos os prêmios da publicidade mundial, entrou para o Guinness Book of Records, inspirou personagem de novela, virou letra de músicas de sucesso, nome de pratos em restaurantes famosos, selo do correio do seu país, vice-presidente do seu time de futebol, cidadão carioca sendo paulista, commendatore italiano sendo brasileiro.
Washington Olivetto está no Lifetime Achievement do Clio e foi o primeiro não anglo-saxão a entrar para o Hall of Fame do One Club de Nova York.
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