Mission Driven Business Por arte de portada

Mission Driven Business

De: Brian Thompson
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  • Resumen

  • Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit.
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Episodios
  • The Mission Driven Business Podcast Episode 75: Building A Vision-Driven Business with Cara Bedford

    The Mission Driven Business Podcast Episode 75: Building A Vision-Driven Business with Cara Bedford
    May 14 2024
    Brian chats with marketing expert Cara Bedford. As the founder and CEO of Infinite Marketing, Cara leverages the global talent economy to drive impactful campaigns for mid-to-large-sized businesses, startups, and Fortune 500 companies. On the episode, Cara shares why having a clear vision for a business can create an authentic, cohesive brand narrative. She also stresses the importance of clear communication, effective delegation, and asking the right questions. Episode Highlights Mission-driven businesses are vision-driven businesses. When Cara thinks about mission-driven businesses, she can’t help but associate the word mission with the day-to-day tactics of running a business. But what inspires her is the vision that a mission-driven business works to make a reality. “When I think about why I get out of bed everyday, vision really resonates with me,” she said. “Mission is tactical, whereas vision is the future, the dream, the destination.” At Infinite Marketing, Cara’s vision is to create a future where work is a source of joy and growth for everyone. She aspires to run a company that moves beyond work-life balance into work-life freedom. “From the growth of our digital nomad culture that we’re seeing in the creative class, people are seeking not just employment but a journey of self-discovery and personal growth and purpose,” she said. “I want a world where work is a source of pride and fulfillment and gratification, not simply a means to an end.” Create a brand guide. Cara is a big believer in the power of brand guides, which can help inform the branding decisions for a business and identify gaps in business processes. The brand guides Infinite Marketing builds for clients are living documents that span 34 to 112 pages and detail the rules and processes of going to market. “This booklet guides all of your branding decisions,” Cara explained. “People don’t understand how impactful that is to a business.” Don’t be afraid to hire outside help. Entrepreneurs can often benefit from outside expertise to help increase their chances of success. For instance, when working to redesign her logo Cara learned to trust the designer’s process, which resulted in a design more beautiful than she could have imagined. She passes on that same advice to companies thinking about hiring a marketer. Once a business reaches a certain size, hiring someone to run marketing and sales efforts will further that business growth. For instance, a new business may not need a detailed brand guide, but Cara says investing in a brand guide is imperative for businesses with revenue in the $2 million - $5 million range. “It’s a living document that grows with you,” she said. “You add pages to it as you grow, and you build frameworks as you grow.” Resources + Links The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Cara Bedford: LinkedIn Infinite Marketing: Website, LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    40 m
  • The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Janssens

    The Mission Driven Business Podcast Episode 74: Using Data To Drive Diversity with Ken Janssens
    Apr 23 2024
    Brian chats with diversity, equity, and inclusion trailblazer Ken Janssens. During his 25-year-long career at JPMorgan Chase, Ken co-founded and chaired the company’s LGBTQ+ Executive Council, championing diversity and inclusivity at the highest levels. He’s also the former Board Chair for leading LGBTQ+ Workplace Inclusion non-profit Out & Equal. On the episode, Ken discusses his new venture, Windō, which aims to make corporate sustainability transparent and to connect young people with employers that share their values. He also shares his journey from activist leader to visionary entrepreneur and touts why establishing a clear mission and vision makes financial sense for companies. Episode Highlights Mission-driven businesses place purpose at their core. Ken defines a mission-driven business as one that puts purpose at its core. He also pointed out that purpose is especially important to Gen Z employees, who are the first generation to place purpose over pay when finding an employer. “Whilst a lot of companies have adopted purpose statements, there are many that still haven’t,” Ken said. “Purpose can rally an entire organization around something that is usually quite simple but very powerful.” Keep it simple. Ken co-founded Windō to connect young talent with value-aligned employers. Having such a simple mission statement has made it easy for him to recall and ensure his daily decisions are grounded in the company’s purpose. “Our mission just rolls off the tongue, but obviously, you don’t just come up with that willy nilly,” he said. “You really think about it, but then it’s very clear. It grounds us and makes it easy to talk about what we’re about in one simple sentence.” Use data to drive diversity. While Windō’s data focuses on large companies, Ken says that small business owners can still take inspiration from some of the top performers. For instance, a company of any size can implement self-ID, which allows employees to disclose their demographic information to break down large data sets by diverse groups. Companies can then use the self-ID data to measure how employee satisfaction varies among different groups of people and, ideally, use the resulting awareness to improve year over year. “I think every company is aiming for belonging, and that’s difficult to measure,“ Ken said. “This is a great way of doing that. You ask employees different kinds of questions and get the results by a diverse group, and you don’t guard the results as a secret when there’s work to do.” Transparency builds trust. The ultimate goal of sustainability reports is to build trust, according to Ken. However, you can’t have trust without transparency, commitment, and accountability. He also emphasized that potential employees know that increasing workplace diversity can be challenging and that progress isn’t always linear. “Gen Z is okay with the numbers being low, but they want to see progress,” Ken said. “Moving the dial is hard, and sometimes you have a dip. It’s okay if they’re still in the grand scheme making progress.” Resources + Links The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks The Activist Leader: A New Mindset for Doing Business by Lucy Parker and Jon Miller Ken Janssens: LinkedIn Windō: Website, LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    38 m
  • The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson

    The Mission Driven Business Podcast Episode 73: Tech, Ethics, and Empowerment with Amanda Wilson
    Apr 9 2024
    Brian chats with Amanda Wilson, the co-founder of #open, a dating app for ethically non-monogamous relationships. On the episode, Amanda opens up about the fear she faced pivoting from running political campaigns to launching a sex-positive tech business with her business and life partner. She also shares essential strategies and tactics for navigating the challenges of entrepreneurship and how she utilizes AI to fuel growth and innovation at #open. Episode Highlights Mission-driven businesses balance making money with benefiting society. Amanda defines a mission-driven business as one that doesn’t just focus on finances as the number one goal. As part of making #open a mission-driven business, Amanda is setting up the company to become a​​ Certified B Corporation, which requires balancing making money with the responsibility to benefit society. “Our mission is to create safer spaces for marginalized and at-risk communities to form authentic connections,” Amanda said. “That’s exceptionally important to us because we are a dating app for people that are in ethically non-monogamous relationships, which is still a hard road for people who are doing that.” Keep your customers safe. One of the goals of #open is to build a safe space for the sex-positive community. To do that, the company makes it a point to listen to its user base, including by talking to customers through the #open support team and by reading app store reviews. Amanda also says the company prioritizes safety through data privacy. “Your data is just an extension of you, so your data needs to be treated as respectfully as we would treat another person standing right here in front of us,” Amanda said. “#Open can always strive to be a safer place.” Use AI to improve your human touch. Amanda sees the use of artificial intelligence (AI) as a way to improve the personal touch of businesses and marketing strategies. For instance, #open reviews every picture that goes inside its app, and AI can help flag images that may break the company's content policies. Also, Amanda uses an AI transcription tool to review her podcast interviews and find points she can improve upon for next time. “AI definitely helps us to be able to have that personal touch,” she said. “Building our community is one of the strategies and tactics we use.” Hire your potential customers. #Open emphasizes hiring people within the community they’re serving, so that the people creating the tools can better understand the dynamics around the software’s real-world use. “We try and hire as many women and other marginalized people as we can,” Amanda said. “My one request is if we can get more women in tech, life would be so much better for so many people.” Resources + Links B Corp Certification Otter.AI Amanda Wilson: LinkedIn #open: Website, Instagram, Facebook, X, Tumblr, YouTube Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    37 m
Liderazgo Economía
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