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The Kingdom of Prep
- The Inside Story of the Rise and (Near) Fall of J.Crew
- Narrado por: Cheryl Smith
- Duración: 13 h y 29 m
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Resumen del Editor
One of Vogue's most anticipated books of 2023.
A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.
Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the original “lifestyle brand,” whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades—all told through iconic clothes and the most riveting characters imaginable.
In The Kingdom of Prep, seasoned fashion journalist Maggie Bullock tells J.Crew’s epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prep—a subculture born on the 1920s campuses of the Ivy League—and how one brand rose to epitomize “American” style in two very different golden eras, and also eventually embodied the “retail apocalypse” that rocked the global fashion industry and left hollowed-out malls across the country.
In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters of The Devil Wears Prada, the business insight of Deluxe, and the nostalgia factor of True Prep, to chart J.Crew’s origin story, its Obama-era heyday, and its brush-with-death decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to ‘90s minimalism. Then came ex-Gap CEO Mickey Drexler—the most renowned (and controversial) retailer of his generation—who took J.Crew to a never-before-seen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow.
Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashion’s most bold-faced names, and weaves together the threads of style, finance, and culture like no other brand’s story in our lifetime.
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Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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You must read for anyone interested in Japanese and American style
- De Spencer Jackson en 01-23-22
De: W. David Marx
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- De: Elizabeth L. Cline
- Narrado por: Amy Melissa Bentley
- Duración: 7 h y 52 m
- Versión completa
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General
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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Very informative and worth a listen.
- De Suuki en 12-06-18
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Chronicles of a Fashion Buyer
- The Mostly True Adventures of an International Fashion Buyer
- De: Mercedes Gonzalez
- Narrado por: Mercedes Gonzalez
- Duración: 9 h y 53 m
- Versión completa
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General
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Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
- De Rainbow en 07-31-23
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Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
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This Is Not a Fashion Story
- Taking Chances, Breaking Rules, and Being a Boss in the Big City
- De: Danielle Bernstein
- Narrado por: Danielle Bernstein
- Duración: 4 h y 59 m
- Versión completa
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Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.
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Waste of time
- De Leena en 05-18-20
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Warhol
- De: Blake Gopnik
- Narrado por: Graham Halstead
- Duración: 43 h y 33 m
- Versión completa
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To this day, mention the name “Andy Warhol” to almost anyone and you’ll hear about his famous images of soup cans and Marilyn Monroe. But though Pop Art became synonymous with Warhol’s name and dominated the public’s image of him, his life and work are infinitely more complex and multifaceted than that. In Warhol, esteemed art critic Blake Gopnik takes on Andy Warhol in all his depth and dimensions.
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Explaining an Enigma
- De Keith en 05-05-20
De: Blake Gopnik
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- De: Donny Deutsch, Peter Knobler
- Narrado por: Peter Knobler
- Duración: 5 h y 13 m
- Versión resumida
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- De Michael en 10-27-05
De: Donny Deutsch, y otros
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- De: Christopher Varelas, Dan Stone
- Narrado por: Roger Wayne
- Duración: 14 h y 43 m
- Versión completa
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
- De Craig M. Stratton en 02-08-20
De: Christopher Varelas, y otros
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Gods and Kings
- The Rise and Fall of Alexander McQueen and John Galliano
- De: Dana Thomas
- Narrado por: Elizabeth Sastre
- Duración: 15 h y 47 m
- Versión completa
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General
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In February 2011 John Galliano, the lauded head of Christian Dior, imploded with a drunken, anti-Semitic public tirade. Exactly a year earlier, celebrated designer Alexander McQueen took his own life three weeks before his women's wear show. Both were casualties of the war between art and commerce that has raged within fashion for the last two decades.
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Captivating
- De kpaige en 04-15-15
De: Dana Thomas
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Tales from the Back Row
- An Outsider’s View from Inside the Fashion Industry
- De: Amy Odell
- Narrado por: C. S. E Cooney
- Duración: 6 h y 36 m
- Versión completa
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Cosmopolitan.com editor Amy Odell takes listeners behind the stage of New York's hottest fashion shows to meet the world's most influential models, designers, celebrities, editors, and photographers. But first, she has to push her way through the crowds outside, where we see the lengths people go to be noticed by the lurking paparazzi, and weave her way through the packed venue, from the very back row to the front.
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Funny & Engaging
- De Sarah en 10-03-15
De: Amy Odell
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Marvel Comics
- The Untold Story
- De: Sean Howe
- Narrado por: Stephen Hoye
- Duración: 17 h y 52 m
- Versión completa
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General
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The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history - Marvel Comics - and the outsized personalities who made Marvel, including Martin Goodman, Stan Lee, and Jack Kirby.
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It's as if this book was written for me!
- De Greg en 03-15-13
De: Sean Howe
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- De: Dan Gearino
- Narrado por: Douglas R. Pratt
- Duración: 7 h y 29 m
- Versión completa
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Narración:
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- De Amazon Customer en 08-30-20
De: Dan Gearino
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Dapper Dan: Made in Harlem
- A Memoir
- De: Daniel R. Day
- Narrado por: Omari Hardwick, Daniel R. Day
- Duración: 8 h y 30 m
- Versión completa
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With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time.
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Textbook for the Ages
- De Joël j. Sylvain en 07-13-19
De: Daniel R. Day
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General
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Narración:
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Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- De: Randall Lane
- Narrado por: Walter Dixon
- Duración: 5 h y 36 m
- Versión completa
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General
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Narración:
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Historia
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
- De Jamal Love en 06-17-15
De: Randall Lane
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
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General
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
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Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.
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If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.
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This kept me engaged. I like the Authors writing style.
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True Prep is a contemporary look at how the old guard of natural-fiber-loving, dog-worshipping, G&T-soaked preppies adapt to the new order of things. Birnbach considers the prep attitude towards money (ambivalent), schools (good investment), wardrobe (now your clothes fit), work (some careers will never be prep), decorating (ask mummy), scandal (including rehab and prison), and food and drink (with some classic recipes for both).
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As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, an influential newspaper editor, loomed large in her life, and once he decided she should become editor-in-chief of Vogue, she never looked back.
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WONDERFUL, SPLENDID, I LOVED IT!!
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If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.
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A fascinating look at the modern textile industry
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When I Stop Talking, You'll Know I'm Dead
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Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him - the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood - he has found a way to put on a show and sell tickets at the door.
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Great stories!
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Deluxe
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
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Great books, terrible narration
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Arriving Today
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
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Back in the fall of 2016, we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores and one of the most iconic ad campaigns in history. Few things evoke the New York of a particular era the way "Crazy Eddie! His prices are insaaaaane!" does. The journalist Herb Greenberg called his death the "end of an era" and that couldn't be more true. What's insane is that his story has never been told.
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Great Story, Long Listen
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Alexander McQueen: Blood Beneath the Skin
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McQueen had risen from humble beginnings as the youngest child of an East London taxi driver to scale the heights of fame, fortune and glamour. He designed clothes for the world's most beautiful women, including Kate Moss and Naomi Campbell. In business he created a multimillion-pound luxury brand that became a favourite with both celebrities and royalty, most famously the Duchess of Cambridge, who wore a McQueen dress on her wedding day. But behind the confident facade and bad-boy image lay a sensitive soul who struggled to survive in the ruthless world of fashion.
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Earnest and Voyeuristic
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Dress Codes
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For centuries, clothing has been a wearable status symbol; fashion, a weapon in struggles for social change; and dress codes, a way to maintain political control. Dress codes evolved along with the social and political ideals of the day, but they always reflected struggles for power and status.
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Unlistenable
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This Is Not a T-Shirt
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The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
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Bitter sweet
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9 Rules of Engagement
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The Emmy award-winning news anchor of Outnumbered Overtime with Harris Faulkner and co-host of the talk show Outnumbered shares the lessons she learned growing up in a military family paying homage to the military ideals that shaped her and showing how everyone can benefit from bringing the wisdom of military service into their lives. Born into a military family, Harris Faulkner revered her father, a decorated career officer who served three tours of duty in Vietnam and raised his children with the values and ideals of the US military.
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Motivational memoir
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The Old Money Book: How to Live Better While Spending Less
- Secrets of America's Upper Class
- De: Byron Tully
- Narrado por: Moe Egan
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The Old Money Book details how anyone from any background can adopt the values, priorities, and habits of America's upper class in order to live a richer life. This entertaining and informative work reveals for the first time, the core values that shape the discreet - but truly affluent - Old Money way of life. Author Byron Tully then details how old money does it, offering time-tested strategies about everything from clothes and cars to finances and furnishings.
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Subpar.
- De Alexey Bulankov en 05-23-17
De: Byron Tully
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Have You Eaten Yet?
- Stories from Chinese Restaurants Around the World
- De: Cheuk Kwan
- Narrado por: Brian Nishii
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From Haifa, Israel, to Cape Town, South Africa, Chinese entrepreneurs and restaurateurs have brought delicious Chinese food across the globe. Unraveling a complex history of cultural migration and world politics, Cheuk Kwan describes a fascinating story of culture and place, ultimately revealing how an excellent meal always tells an even better story.
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wonderful history of Chinese diaspora and food
- De Victoria en 03-06-23
De: Cheuk Kwan
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Strip Tees
- A Memoir of Millennial Los Angeles
- De: Kate Flannery
- Narrado por: Kate Flannery
- Duración: 7 h y 15 m
- Versión completa
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General
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Narración:
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Historia
At the turn of the new millennium, LA is the place to be. “Hipster” is a new word on the scene. Lauren Conrad is living her Cinderella story in the “Hills” on millions of television sets across the country. Paris Hilton tells us “That’s hot” from behind the biggest sunglasses imaginable, while beautiful teenagers fight and fall in love on The O.C. Into this most glittering of supposed utopias, Kate Flannery arrives with a Seven Sisters diploma in hand and a new job at an upstart clothing company called American Apparel.
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Interesting perspective
- De A.Martinez en 10-23-23
De: Kate Flannery
Lo que los oyentes dicen sobre The Kingdom of Prep
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- Michael & Sara Longenecker
- 08-02-23
Entertaining story for anyone interested in fashion and/or business
Really enjoyed this book —it was interesting, fast paced, and performed well as an audio book. My only peeve is that it is heavy on names, so without seeing them in print, my brain doesn’t really remember who she is referring to 😅 But overall easy to follow and a fun listen!
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- LAURA HERRMANN
- 03-11-23
Interesting & Well Read
Great story, insightful bits about retail. Reader is excellent. Highly recommend if you are interested in retail.
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- Elizabeth B Carothers
- 03-15-23
Really interesting niche history
This was such a fun listen! I love a good niche history. Really interesting story of a company that we know of so well.
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- Isaac M Rosen
- 09-21-23
Great writing, slightly too long
Very much enjoyed the exhaustive reporting and the author had an impressive writing style. Performance very passable. Would have loved it had they cut 2-4 hours.
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- stasi1974
- 09-19-23
Where's my rollneck?
Well researched, perfectly narrated, truly interesting. This was a great story well told. Even if you don't think of yourself as a fashion fan, this book functions as a great American history lesson. Highly recommended.
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- Michal Hughes
- 06-08-23
Even as a Non-fashion girlie, I still recommend
I found this book to be a very easy and enjoyable listen. I liked how Maggie (author) included a small amount of modern history during all the transformations the company has been through! A job well done! A+
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- Amazon Customer
- 01-01-24
Great book!
I loved this book! So much behind J Crew that I never knew about, and the narrator is great!
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- Jenny Jenkins
- 05-28-23
Story of My Fashion Life
Wasn’t expecting to relate so personally to this business story. But like the author, my relationship to J. Crew and what its clothes seemed to promise and what they delivered, in all its variations on a theme, defined my everyday life. I was familiar with the broad outlines of the company’s founding and the Jenna Lyons years. But there were so many interesting details worth learning about — especially since the details represent the shifts and continuities in our own society from the 1980s to the present. The writing was direct and informative and I got a good sense of who the founding family, the Cinaders, were and who Mickey Drexler and Jenna Lyons were as people and professionals.
And if you didn’t think private equity has had a loathsome impact on our society before listening to this book, you will after listening!
The reader was clear but somewhat overly so, to the point of sounding mechanical. It seemed at first that she was reading for new learners of English or something because she spoke so slowly and deliberately. I listened at 1.2 speed and that helped a lot. And she seemed to warm to the subject and sound more at ease as the book went on. She certainly seemed intelligent and put the emphasis on the right phrases which unfortunately cannot be said about all the readers found on Audible!
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- Hello World
- 08-16-23
FANtastic Read!
One day, while returning something to J.Crew, I was complaining to my sister about the declining quality of their products over the years: "I still have the rollneck sweater from 25 years ago but the cashmere doesn't even last a season. Remember when the cashmere was sourced from Loro Piana?!" It was an incredibly obnoxious conversation, I know. A woman behind me tapped me asked if I'd read "the J.Crew book" and I told her I hadn't. She put on her readers and pulled out her phone to reference her audible and turned her phone toward me: The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew. "You HAVE to read this. You're gonna love it."
Perfect. I had a 12 hour drive up through prep country to a wedding out on the Cape and this seemed like the perfect soundtrack. AND IT WAS. Absolute perfection. From their discount roots to Emily Scott's (nee Cinader) careful curation to the reign of the Retail King Mickey Drexler to the meteoric rise (and fall) of Jenna Lyons - I was entirely captivated the whole way through.
I'm a serial audible listener and my 5 star ratings are few and far between but this one gets the full five for both performance and narration. Loved this book. If you are or ever have been a J.Crew aficionado - this book is for you. 10:10 would read again.
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- Kelly Stevens
- 07-15-23
Marketing and Cultural Master Class
This book touched me on many levels. It helped me make sense of fashion for the past three decades, brought back so many memories from college and beyond, and gave me tons of perspective on marketing. Brilliant read.
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