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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrado por: Jason DeFillippo
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To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Actual “thinking” is not reflexive. It’s reflective.
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
But reflexive thinking causes a scarcity of fresh thinking in the world.
In order to build the skill of coming up with fresh, new ideas, we have to first define what it means to “think.”
In this “mini-book” you will learn:
- How Sequoia Capital's mental awareness to ask a "thinking" question led to investing in Airbnb—and earning more than $12 billion.
- Strategic ways to move up and out of Obvious, incremental instruction and into exponential Non-Obvious thinking.
- Why languaging your thinking is the secret to being seen as a brilliant thinker and writer.
- The five archetypes of highly effective creators, writers, and entrepreneurs who create Non-Obvious ideas.
- Tips to become legendary by knowing the people you're creating for, what their expectations are, and why it matters to them.
Packed with incredibly valuable insights, this short “mini-book” shows how to spot, create, or unlock Non-Obvious problems and solutions to come up with the most valuable ideas.
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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5 out of 5 stars
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Powerful Framework - Wish it was written sooner!
- De Audible 'Reader' en 05-02-19
De: Ryan Levesque
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 1,196
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Narración:4.5 out of 5 stars 1,012
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Historia4.5 out of 5 stars 1,010
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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General5 out of 5 stars 906
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Narración:5 out of 5 stars 769
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Historia5 out of 5 stars 764
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 163
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 235
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Narración:4.5 out of 5 stars 71
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Historia4 out of 5 stars 69
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 80
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Historia4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4 out of 5 stars 45
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Historia4.5 out of 5 stars 45
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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4 out of 5 stars
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Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 505
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Narración:4 out of 5 stars 413
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Historia4 out of 5 stars 409
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The New Entrepreneurz
- Changing the Way You Play Life
- De: Ronen Gafni, Simcha Gluck
- Narrado por: Simcha Gluck
- Duración: 5 h y 37 m
- Versión completa
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General4.5 out of 5 stars 35
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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5 out of 5 stars
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A positive philosophy for life and business
- De Nigel en 03-05-15
De: Ronen Gafni, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 62
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Narración:4.5 out of 5 stars 51
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Historia4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:4.5 out of 5 stars 119
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Historia4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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5 out of 5 stars
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 994
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Narración:4.5 out of 5 stars 867
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Historia4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
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General5 out of 5 stars 8
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Narración:5 out of 5 stars 6
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Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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4 out of 5 stars
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Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
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General3 out of 5 stars 2
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Narración:4 out of 5 stars 2
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Historia2.5 out of 5 stars 2
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
-
2 out of 5 stars
-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
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General3 out of 5 stars 4
-
Narración:3.5 out of 5 stars 4
-
Historia3 out of 5 stars 4
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
-
1 out of 5 stars
-
Read the summary
- De ST en 05-19-24
De: Category Pirates, y otros
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 48 m
- Versión completa
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General2 out of 5 stars 2
-
Narración:4 out of 5 stars 2
-
Historia2.5 out of 5 stars 2
The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.
-
2 out of 5 stars
-
Bitter, self-indulgent whining
- De Alan en 01-14-23
De: Category Pirates, y otros
-
The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- De: Category Pirates, Eddie Yoon, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 52 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
De: Category Pirates, y otros
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The Big Product Lie
- De: Category Pirates, Christopher Lochhead, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 53 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.
De: Category Pirates, y otros
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 8
-
Narración:5 out of 5 stars 6
-
Historia5 out of 5 stars 6
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
4 out of 5 stars
-
Sort of a Handbook
- De Sean en 08-22-23
De: Category Pirates, y otros
-
The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 8 h y 48 m
- Versión completa
-
General3 out of 5 stars 2
-
Narración:4 out of 5 stars 2
-
Historia2.5 out of 5 stars 2
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
-
2 out of 5 stars
-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- De Anon en 05-23-23
De: Category Pirates, y otros
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 22 m
- Versión completa
-
General3 out of 5 stars 4
-
Narración:3.5 out of 5 stars 4
-
Historia3 out of 5 stars 4
Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
-
1 out of 5 stars
-
Read the summary
- De ST en 05-19-24
De: Category Pirates, y otros
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 48 m
- Versión completa
-
General2 out of 5 stars 2
-
Narración:4 out of 5 stars 2
-
Historia2.5 out of 5 stars 2
The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.
-
2 out of 5 stars
-
Bitter, self-indulgent whining
- De Alan en 01-14-23
De: Category Pirates, y otros
-
The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- De: Category Pirates, Eddie Yoon, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 52 m
- Versión completa
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General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
De: Category Pirates, y otros
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The Big Product Lie
- De: Category Pirates, Christopher Lochhead, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 53 m
- Versión completa
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General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.
De: Category Pirates, y otros
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 13 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.
De: Category Pirates, y otros
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- De: Category Pirates, Christopher Lochhead, Nicolas Cole, y otros
- Narrado por: Jason DeFillippo
- Duración: 45 m
- Versión completa
-
General3 out of 5 stars 2
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Narración:4 out of 5 stars 2
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Historia3 out of 5 stars 2
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.
De: Category Pirates, y otros
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 1 h y 5 m
- Versión completa
-
General3 out of 5 stars 2
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Narración:3.5 out of 5 stars 2
-
Historia3 out of 5 stars 2
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
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5 out of 5 stars
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Love the book!
- De Amazon Customer en 01-28-24
De: Category Pirates, y otros
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 36 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.
De: Category Pirates, y otros
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Christopher Lochhead
- Duración: 37 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
De: Category Pirates, y otros
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
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General4.5 out of 5 stars 4
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Narración:4.5 out of 5 stars 4
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Historia4.5 out of 5 stars 4
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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4 out of 5 stars
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Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
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