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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
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Free Prize Inside!
- The Next Big Marketing Idea
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
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Coloring Outside the Lines
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
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Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Mikisha Silvera
- 03-02-24
The only book you'll ever need for copywriting!
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.
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- Juan Jesus
- 03-23-21
Great advice
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say
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esto le resultó útil a 7 personas
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- Anonymous User
- 04-01-23
Very good book
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.
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- Anonymous User
- 09-14-21
Great alma mater for copywriters
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting
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esto le resultó útil a 1 persona
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Filled with valuable principles and examples
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.
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- Jeff Watters, Frankford, DE
- 11-06-21
This content is so good I bought the book
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.
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- Amazon Customer
- 10-17-22
great advertising advice
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.
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- Amazon Customer
- 10-28-22
it's good but probably overrated.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.
while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.
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