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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrado por: Darren Stephens
- Duración: 7 h y 28 m
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Resumen del Editor
Surprising rules for successful monetization
In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- Narrado por: Richard Dawkins, Lalla Ward
- Duración: 16 h y 12 m
- Versión completa
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General4.5 out of 5 stars 8,872
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Narración:4.5 out of 5 stars 7,499
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Historia4.5 out of 5 stars 7,421
Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.
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5 out of 5 stars
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Better than print!
- De J. D. May en 07-31-12
De: Richard Dawkins
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
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General4.5 out of 5 stars 2,638
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Narración:4.5 out of 5 stars 2,149
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Historia4.5 out of 5 stars 2,123
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
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Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
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Chemistry and Our Universe
- How It All Works
- De: Ron B. Davis, The Great Courses
- Narrado por: Ron B. Davis
- Duración: 30 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 504
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Narración:4.5 out of 5 stars 398
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Historia4.5 out of 5 stars 394
Chemistry and Our Universe: How It All Works is your in-depth introduction to this vital field, taught through 60 engaging half-hour lectures that are suitable for any background or none at all. Covering a year’s worth of introductory general chemistry at the college level, plus intriguing topics that are rarely discussed in the classroom, this amazingly comprehensive course requires nothing more advanced than high-school math. Your guide is Professor Ron B. Davis, Jr., a research chemist and award-winning teacher at Georgetown University.
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4 out of 5 stars
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Great Professor, Hard to Follow.
- De Jen en 05-14-19
De: Ron B. Davis, y otros
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Mother of God
- An Extraordinary Journey into the Uncharted Tributaries of the Western Amazon
- De: Paul Rosolie
- Narrado por: Jonathan Yen
- Duración: 11 h y 27 m
- Versión completa
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General4.5 out of 5 stars 336
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Narración:4.5 out of 5 stars 302
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Historia4.5 out of 5 stars 304
For fans of The Lost City of Z, Walking the Amazon, and Turn Right at Machu Picchu comes naturalist and explorer Paul Rosolie’s extraordinary adventure in the uncharted tributaries of the Western Amazon - a tale of discovery that vividly captures the awe, beauty, and isolation of this endangered land and presents an impassioned call to save it.
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1 out of 5 stars
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This whole book is B.S.
- De bob fields en 09-30-18
De: Paul Rosolie
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Gut
- The Inside Story of Our Body's Most Underrated Organ
- De: Giulia Enders
- Narrado por: Katy Sobey
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 4,609
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Narración:4.5 out of 5 stars 4,022
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Historia4.5 out of 5 stars 3,979
Our gut is almost as important to us as our brain, yet we know very little about how it works. Gut: The Inside Story is an entertaining, informative tour of the digestive system from the moment we raise a tasty morsel to our lips until the moment our body surrenders the remnants to the toilet bowl. No topic is too lowly for the author's wonder and admiration, from the careful choreography of breaking wind to the precise internal communication required for a cleansing vomit.
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5 out of 5 stars
-
Doctors opinion
- De KevinMcVeigh en 03-02-17
De: Giulia Enders
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How the Earth Works
- De: Michael E. Wysession, The Great Courses
- Narrado por: Michael E. Wysession
- Duración: 24 h y 31 m
- Grabación Original
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General4.5 out of 5 stars 1,683
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Narración:4.5 out of 5 stars 1,474
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Historia4.5 out of 5 stars 1,457
How the Earth Works takes you on an astonishing journey through time and space. In 48 lectures, you will look at what went into making our planet - from the big bang, to the formation of the solar system, to the subsequent evolution of Earth.
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5 out of 5 stars
-
Excellent course
- De Doug B. en 05-23-19
De: Michael E. Wysession, y otros
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Thermodynamics: Four Laws That Move the Universe
- De: Jeffrey C. Grossman, The Great Courses
- Narrado por: Jeffrey C. Grossman
- Duración: 12 h y 34 m
- Grabación Original
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General4.5 out of 5 stars 439
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Narración:4.5 out of 5 stars 369
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Historia4.5 out of 5 stars 368
Nothing has had a more profound impact on the development of modern civilization than thermodynamics. Thermodynamic processes are at the heart of everything that involves heat, energy, and work, making an understanding of the subject indispensable for careers in engineering, physical science, biology, meteorology, and even nutrition and culinary arts. Get an in-depth tour of this vital and fascinating science in 24 enthralling lectures suitable for everyone from science novices to experts who wish to review elementary concepts and formulas.
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4 out of 5 stars
-
Excellent Course; Particularly as Review
- De Qoheleth en 01-12-19
De: Jeffrey C. Grossman, y otros
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The Theory of Everything: The Quest to Explain All Reality
- De: Don Lincoln, The Great Courses
- Narrado por: Don Lincoln
- Duración: 12 h y 21 m
- Grabación Original
-
General4.5 out of 5 stars 1,622
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Narración:4.5 out of 5 stars 1,430
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Historia4.5 out of 5 stars 1,428
At the end of his career, Albert Einstein was pursuing a dream far more ambitious than the theory of relativity. He was trying to find an equation that explained all physical reality - a theory of everything. Experimental physicist and award-winning educator Dr. Don Lincoln takes you on this exciting journey in The Theory of Everything: The Quest to Explain All Reality. Suitable for the intellectually curious at all levels and assuming no background beyond basic high-school math, these 24 half-hour lectures cover recent developments at the forefront of particle physics and cosmology.
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5 out of 5 stars
-
Audible’s Best Science Offering, A Gem
- De MikeB en 12-08-18
De: Don Lincoln, y otros
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Welcome to the Universe
- An Astrophysical Tour
- De: Michael A. Strauss, J. Richard Gott, Neil deGrasse Tyson
- Narrado por: Michael Butler Murray
- Duración: 17 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 1,355
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Narración:4.5 out of 5 stars 1,199
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Historia4.5 out of 5 stars 1,194
Welcome to the Universe is a personal guided tour of the cosmos by three of today's leading astrophysicists. Inspired by the enormously popular introductory astronomy course that Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott taught together at Princeton, this book covers it all - from planets, stars, and galaxies to black holes, wormholes, and time travel.
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3 out of 5 stars
-
All About What We Know About the Universe - ALL
- De J.B. en 02-17-17
De: Michael A. Strauss, y otros
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The Quantum Universe
- (And Why Anything That Can Happen, Does)
- De: Brian Cox, Jeff Forshaw
- Narrado por: Samuel West
- Duración: 8 h y 28 m
- Versión completa
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General4.5 out of 5 stars 87
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Narración:4.5 out of 5 stars 77
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Historia4.5 out of 5 stars 76
In The Quantum Universe, Brian Cox and Jeff Forshaw approach the world of quantum mechanics in the same way they did in Why Does E=mc2? and make fundamental scientific principles accessible - and fascinating - to everyone.The subatomic realm has a reputation for weirdness, spawning any number of profound misunderstandings, journeys into Eastern mysticism, and woolly pronouncements on the interconnectedness of all things. Cox and Forshaw's contention? There is no need for quantum mechanics to be viewed this way.
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1 out of 5 stars
-
Not suitable as an audio book
- De SPN en 03-29-22
De: Brian Cox, y otros
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.
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2 out of 5 stars
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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1 out of 5 stars
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Understood from the first 5 min, the test was unnecessary
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
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Narración:4.5 out of 5 stars 410
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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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1 out of 5 stars
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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.
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2 out of 5 stars
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Narración:4.5 out of 5 stars 420
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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3 out of 5 stars
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Distractingly soft narration
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The Art of Innovation
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General4.5 out of 5 stars 294
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Narración:4.5 out of 5 stars 246
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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3 out of 5 stars
-
This is an old book!
- De EPR review en 01-05-17
De: Tom Kelley, y otros
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Product Roadmaps Relaunched
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- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
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- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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2 out of 5 stars
-
Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
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Innovation and Entrepreneurship
- De: Peter F. Drucker
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- Versión completa
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General4 out of 5 stars 557
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Narración:4 out of 5 stars 356
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Historia4.5 out of 5 stars 349
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
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3 out of 5 stars
-
Great book, poorly read :-(
- De John en 01-31-05
De: Peter F. Drucker
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Transformed
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- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 10 h y 9 m
- Versión completa
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General4.5 out of 5 stars 37
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Narración:4.5 out of 5 stars 34
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Historia4.5 out of 5 stars 34
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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5 out of 5 stars
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Essential for product leaders and upper management
- De Jess en 05-28-24
De: Marty Cagan
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Influencer
- De: Brittany Hennessy
- Narrado por: Brittany Hennessy
- Duración: 4 h y 31 m
- Versión completa
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General4.5 out of 5 stars 1,262
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Narración:4.5 out of 5 stars 1,086
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Historia4.5 out of 5 stars 1,087
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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1 out of 5 stars
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Not very insightful
- De ManBearPig en 10-02-18
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General5 out of 5 stars 1,222
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Narración:4.5 out of 5 stars 1,035
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Historia5 out of 5 stars 1,021
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 200
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Narración:4.5 out of 5 stars 159
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Historia4.5 out of 5 stars 158
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
-
The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- De: Jim McKelvey
- Narrado por: Jim McKelvey
- Duración: 6 h y 23 m
- Versión completa
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General4.5 out of 5 stars 979
-
Narración:5 out of 5 stars 828
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Historia4.5 out of 5 stars 824
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
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2 out of 5 stars
-
Nothing novel or innovative
- De C. Armstrong en 12-01-20
De: Jim McKelvey
-
Game Changer
- How Strategic Pricing Shapes Businesses, Markets, and Society
- De: Jean-Manuel Izaret, Arnab Sinha
- Narrado por: Kent Klineman
- Duración: 13 h y 54 m
- Versión completa
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General3 out of 5 stars 3
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Narración:2 out of 5 stars 2
-
Historia4 out of 5 stars 2
In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.
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5 out of 5 stars
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Excellent book, terrible narrator
- De Tom M en 12-06-23
De: Jean-Manuel Izaret, y otros
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
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General4.5 out of 5 stars 899
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Narración:4.5 out of 5 stars 740
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Historia4.5 out of 5 stars 732
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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4 out of 5 stars
-
Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 400
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Narración:4.5 out of 5 stars 311
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Historia4.5 out of 5 stars 309
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Descubre historias que pueden renovar tu mente, tu bienestar y tu vida.
Alcanza tus objetivos de lectura
Descarga títulos para escucharlos sin conexión, en cualquier parte del mundo.
Encuentra tu nicho
Con miles de títulos para explorar, hay algo para todos.