Tim Halloran
AUTHOR

Tim Halloran

Tap the gear icon above to manage new release emails.
Tim Halloran has built and directed some of the world’s largest brands. He is president of Brand Illumination and has provided guidance to top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke’s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. Tim has also served as an adjunct faculty member of marketing at Emory University and Mercer University. He lives in Atlanta with his wife and three children. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was just published by Jossey-Bass/Wiley.
Read more Read less
You're getting a free audiobook


You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.

Best Sellers

Product List
  • Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.