Winning Marketing Strategy

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Do you check your account every day and feel like you're always losing money? Worried the next recession will crash your portfolio? Pulling out your hair, while the daily news fills you with fear? Then you are a victim of information overload! This book provides a simple trading strategy to preserve and grow your wealth by filtering the noise to get more valuable information in less time, reducing your stock research and trading effort by over 99 percent, and betting on long-term value creation to achieve financial success!

Learn how to become a successful trader using the techniques and strategies inside Day Trading QuickStart Guide. Day Trading QuickStart Guide smashes the myth that successful day traders are math experts, careless risk junkies, or compulsive gamblers. Using the tactics enclosed in these chapters, you'll learn the exact skills needed to find real success while keeping your risk to an absolute bare minimum.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

Learn how to win up to 98% of your trades in the stock market. David Jaffee, from BestStockStrategy.com, teaches you how to sell options so that you can be a consistently profitable trader. If you're looking for an efficient, and concise, way to learn the best, and most successful, options trading strategy, then buying this book will be your best choice. Teaching options trading for dummies, beginning traders through advanced traders, this book will enable you to trade the absolute best stock market strategy. Learn why selling options provides a high expectancy and a high probability of ...

Rocket stocks are the shortest path to wealth in the stock market. And yet many traders and investors miss out on them. Or trade them the wrong way and get wiped out. Have you ever wished that you could find the next Tesla or Apple? Have you ever stood on the sidelines and watched a stock rocket higher? You were paralyzed for many days, afraid to buy. And then you finally bought the stock, only to watch it crash lower. I used to do this too, until I figured out exactly when to buy and sell these stocks.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

In Four Ways to Beat the Market, experienced financial journalist Algy Hall provides the solution to both problems and helps investors in their quest to pick winning shares. The answer lies in stock screens. Over a decade, the four stock screens described here outperformed the market by 270 percent to 336 percent. These stock screens are ridiculously powerful–but staggeringly simple.

One of the biggest mistakes you can make as a small business owner is to not have a marketing plan. In 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses, you will find a clear, step-by-step marketing plan template you can easily follow that will help you achieve more growth and success in your business.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.