Test Marketing
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Release date: 05-08-19
- Language: English
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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ALGO TRADING CHEAT CODES
- Techniques For Traders To Quickly And Efficiently Develop Better Algorithmic Trading Systems
- By: Kevin J Davey
- Narrated by: Virtual Voice
- Length: 4 hrs and 3 mins
- Unabridged
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Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right approach, and get the right advice. Enter Champion Algo Trader Kevin Davey, and his book "Algo Trading Cheat Codes." In this groundbreaking book, Kevin reveals results of his research over millions of strategy backtests. He provides 57 "cheat codes" - tips you can use to build algo strategies faster and with more confidence. Some of the questions answered in this book: Is algo trading getting harder, and if so, what specific things can you do to ...
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the AI reader is terrible
- By RED on 01-10-25
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ALGO TRADING CHEAT CODES
- Techniques For Traders To Quickly And Efficiently Develop Better Algorithmic Trading Systems
- Narrated by: Virtual Voice
- Length: 4 hrs and 3 mins
- Release date: 01-21-24
- Language: English
- Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 02-15-22
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Music Marketing Promotions Guide
- Over 21 Tested and Proven Hollywood Marketing Strategies to Promote Every Song You Release
- By: Chris Greenwood
- Narrated by: Chris Greenwood
- Length: 1 hr and 13 mins
- Unabridged
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What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.
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Good information
- By Amazon Customer on 09-30-21
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Music Marketing Promotions Guide
- Over 21 Tested and Proven Hollywood Marketing Strategies to Promote Every Song You Release
- Narrated by: Chris Greenwood
- Length: 1 hr and 13 mins
- Release date: 08-28-20
- Language: English
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What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman....
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Principles of Marketing
- CLEP Test Study Guide
- By: PassYourClass
- Narrated by: Garrett Hall
- Length: 2 hrs and 50 mins
- Unabridged
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Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.
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Principles of Marketing
- CLEP Test Study Guide
- Narrated by: Garrett Hall
- Length: 2 hrs and 50 mins
- Release date: 01-20-22
- Language: English
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The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information....
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- By: Robert Godin, Seth Cialdini
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Unabridged
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Rehashed material, bad play on names
- By markfav on 08-30-22
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrated by: Jim D. Johnston
- Length: 3 hrs and 40 mins
- Release date: 04-27-20
- Language: English
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- By: Greg Jarboe, Matt Bailey, Michael Stebbins
- Narrated by: Jason Leikam
- Length: 16 hrs and 17 mins
- Unabridged
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Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
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Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- Narrated by: Jason Leikam
- Length: 16 hrs and 17 mins
- Release date: 04-25-23
- Language: English
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Prepare for the OMCP certification exam and expand your digital marketing skillset....
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Mastering the Real Estate License Exam
- Comprehensive Prep, Step-by-Step Strategies, and Real-World Practice for Success
- By: Rory Gardner
- Narrated by: Samantha Mashele
- Length: 6 hrs and 8 mins
- Unabridged
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This comprehensive audiobook is your solution to passing the real estate license exam with confidence. Created by industry experts, our guide aligns perfectly with exam requirements.
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Mastering the Real Estate License Exam
- Comprehensive Prep, Step-by-Step Strategies, and Real-World Practice for Success
- Narrated by: Samantha Mashele
- Length: 6 hrs and 8 mins
- Release date: 12-27-24
- Language: English
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This comprehensive audiobook is your solution to passing the real estate license exam with confidence. Created by industry experts, our guide aligns perfectly with exam requirements.
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The Social Entrepreneur's Playbook, Expanded Edition
- Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded Edition
- By: Ian C. MacMillan, James D. Thompson
- Narrated by: Don Hagen
- Length: 5 hrs and 30 mins
- Unabridged
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Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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Great content albeit with a limited sample size.
- By Emmanuel on 11-30-15
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The Social Entrepreneur's Playbook, Expanded Edition
- Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded Edition
- Narrated by: Don Hagen
- Length: 5 hrs and 30 mins
- Release date: 11-12-13
- Language: English
- This audiobook provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions....
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Affiliate Mastery: Unleashing the Symphony of Success
- By: Benjamin Stone
- Narrated by: Virtual Voice
- Length: 41 mins
- Unabridged
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In the exhilarating world of affiliate marketing, where possibilities abound, achieving true mastery requires orchestrating a symphony of performance insights, creative experimentation, and collaborative bonds. "Affiliate Mastery: Unleashing the Symphony of Success" is a comprehensive guide that empowers aspiring and seasoned affiliate marketers alike to rise above the competition and reach extraordinary heights of success. Through the masterful combination of practical strategies, data-driven insights, and captivating examples, this book unlocks the secrets to optimize your affiliate ...
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Affiliate Mastery: Unleashing the Symphony of Success
- Narrated by: Virtual Voice
- Length: 41 mins
- Release date: 04-16-24
- Language: English
- In the exhilarating world of affiliate marketing, where possibilities abound, achieving true mastery requires orchestrating a symphony of ...
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If You Build It Will They Come?
- Three Steps to Test and Validate Any Market Opportunity
- By: Rob Adams
- Narrated by: Nick Tecosky
- Length: 6 hrs and 12 mins
- Unabridged
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More than 65 percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic, and proven approach of performing Market Validation in advance of making a large product investment.
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If You Build It Will They Come?
- Three Steps to Test and Validate Any Market Opportunity
- Narrated by: Nick Tecosky
- Length: 6 hrs and 12 mins
- Release date: 07-09-20
- Language: English
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Know if you'll hit your targets before pulling the trigger on any marketing plan....
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How to Double Conversion Rates
- Lessons Learnt Spending over Five Million Dollars on A/B Split Tests
- By: Josh Panebianco
- Narrated by: Josh Panebianco
- Length: 2 hrs and 27 mins
- Unabridged
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Have you ever wanted to increase the results of your website without spending more money on advertising? This book covers the key lessons and takeaways from what I learnt spending over $5 million on A/B split tests. Some of the lessons I will share with you include: The three factors that control conversion rates, the four steps to creating a compelling offer, how to sell an identical product for more than your competitors, and how to create your first winning split test.
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Great quick read
- By Alicia Waldon on 01-03-25
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How to Double Conversion Rates
- Lessons Learnt Spending over Five Million Dollars on A/B Split Tests
- Narrated by: Josh Panebianco
- Length: 2 hrs and 27 mins
- Release date: 11-25-19
- Language: English
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Have you ever wanted to increase the results of your website without spending more money on advertising? This book covers the key lessons and takeaways from what I learnt spending over $5 million on A/B split tests....
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- By: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 02-22-22
- Language: English
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Digital Analytics 101
- By: April Wilson
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Unabridged
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Once upon a time, Digital Analytics 101 was an educational agency designed to teach marketers and small to medium business owners how to measure the performance of their digital marketing. We offered live classes (usually hosted through local businesses like churches), online classes, presentations in a variety of industries (construction, digital analytics, thought leadership, church leadership, and local college and university guest lectures). We blogged and published articles for print magazines and websites like Yahoo! Small Business, Web Analytics World, and American Express OPEN. It ...
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Digital Analytics 101
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Release date: 05-22-24
- Language: English
- Once upon a time, Digital Analytics 101 was an educational agency designed to teach marketers and small to medium business owners how to measure ...
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Command the Crisis
- Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
- By: Angela Billings
- Narrated by: Tina N.
- Length: 3 hrs and 47 mins
- Unabridged
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Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?
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Command the Crisis
- Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
- Narrated by: Tina N.
- Length: 3 hrs and 47 mins
- Release date: 04-26-24
- Language: English
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Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if.
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- By: Elissavet Mamali, Monique Diderich
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Unabridged
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German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.
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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
- Release date: 06-27-16
- Language: English
- German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing."....
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Summary of Gregory Zuckerman’s The Man Who Solved the Market
- By: Slingshot Books
- Narrated by: Chad Louwerse
- Length: 13 mins
- Unabridged
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No time to read/listen to the original book? Get the main key insights from Summary of Gregory Zuckerman’s The Man Who Solved the Market in 23 minutes or less. Math prodigy Jimmy Simmons was born in 1938 into a modest family in Newton, Massachusetts. He was mischievous yet top of his class. He was quite the thinker. His friends would remark on how he would lay down doing nothing but thinking, mostly about mathematical theories and concepts.
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Summary of Gregory Zuckerman’s The Man Who Solved the Market
- Narrated by: Chad Louwerse
- Length: 13 mins
- Release date: 06-25-21
- Language: English
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No time to read/listen to the original book? Get the main key insights from Summary of Gregory Zuckerman’s The Man Who Solved the Market in 23 minutes or less....
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Summary of Seth Godin’s This Is Marketing by Swift Reads
- By: Swift Reads
- Narrated by: Cassandra Minter
- Length: 30 mins
- Unabridged
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This Is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches people how to promote products that are tailored for specific segments of society. Author and entrepreneur Seth Godin explains that businesses and individual marketers often make the mistake of drumming up sales by hyping plentiful but substandard wares.... Purchase this in-depth summary to learn more.
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Summary of Seth Godin’s This Is Marketing by Swift Reads
- Narrated by: Cassandra Minter
- Length: 30 mins
- Release date: 03-28-19
- Language: English
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This Is Marketing: You Can’t Be Seen Until You Learn to See (2018) teaches people how to promote products that are tailored for specific segments of society....
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Selling Forward
- Pandemic Tested Sales Strategies for Success
- By: Ryan Dohrn
- Narrated by: Ryan Dohrn
- Length: 4 hrs and 38 mins
- Unabridged
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Global multimillion-dollar sales coach Ryan Dohrn shares proven sales training advice and methods to reinvent your sales game when selling to emotionally drained, inbox-dazed, virtual meeting-bored, sales-resistant customers in a pandemic-fatigued business world. From sales tips to sales coaching to solid sales training advice, this book is a must-listen for sales reps at any stage of their sales career.
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Selling Forward
- Pandemic Tested Sales Strategies for Success
- Narrated by: Ryan Dohrn
- Length: 4 hrs and 38 mins
- Release date: 06-16-22
- Language: English
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Global multimillion-dollar sales coach Ryan Dohrn shares proven sales training advice and methods to reinvent your sales game when selling to emotionally drained, inbox-dazed, virtual meeting-bored, sales-resistant customers in a pandemic-fatigued business world....
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