Strategic Communication

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

_____________ Includes 10 Free Bonuses To many people, strategic planning is something meant only for big businesses, but it is equally applicable to small and medium businesses. Strategic planning is matching the strengths of your business to available opportunities. This guide will walk you step by step through all the essential phases of developing a results driven strategic plan. The book is packed with guides, worksheets and checklists that make it easy to apply all that knowledge to your business. Here's what’s in the book: * The Need for a Strategic Plan * How to Create a Mission ...

If you are a networker, thinking about (or being thrusted into) becoming one, this is a must listen mini-book that will serve as an “owner’s manual” for you. This information-packed mini-book will shed light on concepts and real-world examples that most college business courses simply cannot provide.

The Art and Science of Executive Storytelling: How Strategic Storytelling Inspires Trust, Elevates Leadership, and Drives Business Growth. In a world driven by data and saturated with information, stories are what truly move people. Transform ordinary communication into extraordinary influence. Apply neuroscience to engage, persuade, and inspire. Build trust and loyalty through authentic vulnerability. Adapt your stories across platforms—from boardrooms to digital media. Leave a legacy that extends far beyond your metrics. In The Art and Science of Executive Storytelling, author and ...

Surrounded by incompetence? Feeling like you’re trapped in a never-ending meeting with clueless coworkers? Welcome to the survival guide you didn’t know you desperately needed. For anyone navigating today’s chaotic workplace filled with baffling decisions, endless meetings, and maddening mediocrity, How to Work with Stupid People offers a practical, witty, and research-backed blueprint to protect your sanity — and your career. Drawing on 30 years of experience inside corporate madhouses, JS Paxton unpacks the psychology of irrational behavior and gives you tactical strategies to ...

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both...

A myth-shattering exposé of America’s nuclear weapons. Famed investigative journalist Eric Schlosser digs deep to uncover secrets about the management of America’s nuclear arsenal. A groundbreaking account of accidents, near misses, extraordinary heroism, and technological breakthroughs...

Are you a successful leader or aspiring to be one? Do you dream of climbing the corporate ladder faster than others? Would you like to know what truly separates highly productive individuals who consistently achieve excellence from the rest? If you answered yes to these questions, this book is your blueprint to unlock your full potential. Productivity is not merely a skill but an art; a fine balance of time, energy, and focus that leads to meaningful outcomes. But what if the secret to success lies in mastering a set of traits that transcend industries, ambitions, and even people? This ...

Gain Insights To Exceptional Leadership Communication In a world where effective leadership is synonymous with clear communication, Voice of a Leader: Enhancing Your Communication Skills For Success emerges as the quintessential guide for mastering the art of influence and expression. This book equips current and aspiring leaders with the strategies they need to communicate effectively in any professional scenario. Inside, You'll Discover: The Art of Communication in Leadership: Understand the pivotal role communication plays in leadership, and how you can leverage it to your advantage. ...

Do you find yourself struggling to communicate effectively with your partner? Are misunderstandings causing tension and frustration in your relationship? Do you wish for deeper emotional intimacy and connection? If you answered yes, keep reading! In today’s fast-paced world, effective communication is more crucial than ever for maintaining healthy relationships. This comprehensive guide delves into the foundations of couple communication, addressing common problems such as defensiveness, avoidance, and passive aggression. By understanding these barriers, you can begin to navigate conflict...

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

Two-thirds of executives say their organizations don't have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors.

This book explores the essential concepts that underpin effective leadership, the study of organizational behavior, and the principles of strategic management. By comparing and contrasting these areas, we will uncover how each contributes to organizational success, focusing on their unique characteristics as well as their deep interrelationships. Throughout the chapters, we will delve into practical applications, strategies, and frameworks that can be used to enhance leadership effectiveness, optimize organizational behavior, and create successful strategic management practices. From the ...

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Unlock the Supernatural Power Within You! Dive into the captivating world of "The Weapon of Prophetic Dreams" and discover a realm where dreams become your strategic advantage in the battle between light and darkness. This groundbreaking book unveils the secrets of harnessing the supernatural insights and revelations hidden within your dreams, empowering you to navigate life's challenges with divine wisdom and authority. Unveiling Mysteries: Uncover the language of symbolism and delve into the enigmatic world of dreams. Decode hidden messages and unlock divine mysteries that hold the keys ...

How to Outsmart Office Politics is your manual for turning office politics into a career advantage instead of a career hazard. Written in clear, direct language, this book strips away corporate clichés and gives you the real playbook for navigating workplace power dynamics. Through practical strategies, sharp observations, and real-world examples, How to Outsmart Office Politics teaches you to move with precision instead of reacting blindly. You’ll learn to stop seeing office politics as a dirty game and start seeing it as a survival skill—one you can master with discipline and integrity.

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...