Social Engagement

In an opulent honeymoon suite in Watch Hill, Rhode Island’s most desirable wedding venue, 29-year-old Callie Holt is spending her wedding night lying in a bathtub shoveling down a pizza; her expensive white dress now splattered with sauce and her groom passed out in the next room. With her seven-hour-old marriage already imploded, Callie turns to the place of record–her phone–sifting through the photographic evidence of the past year to pinpoint where it all went wrong.

Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire - why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly used techniques that fool even the most robust security personnel and reveals how these techniques have been used in the past.

Social Security for Dummies is the one guide you need to navigate the often-complex world of Social Security retirement benefits. This updated edition offers clear guidance on when to claim benefits, how much you can expect to receive, where to find Social Security calculators, and so much more.

 Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers. Now you can do your part by putting to good use the critical information this audiobook provides.  

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

In a world that moves at the speed of a click, connection is the golden key to unlocking a universe of engaged customers and unparalleled business growth. "The Art of Connection" guides you through this intricate network of digital relations with finesse, shedding light on the profound ways we can forge bonds in the era of screens and pixels. Embark on a journey into the heart of customer interaction in the digital landscape. The book begins with the evolution of customer affairs in the virtual domain and seamlessly transitions into the art of long-term digital engagement, teaching you how ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Are you held back by shyness? Do many things seem out of reach due to social anxiety? Many people have settled into thinking this is just how life is... "This is just the way I am." However, nothing could be further from the truth. In this inspiring, breakthrough book, Dr. Aziz guides you along the path out of social anxiety and into greater confidence in yourself. You will discover what is keeping you stuck in shyness and learn exactly what to do in order to break free. After suffering from social anxiety himself for many years, Dr. Aziz became determined to find a way to social freedom. His deep understanding if what creates the social fears, shyness, and limitations, displays just how much he gets what it feels like to be shy.

A rock star, a social worker, and a teen in need of a family. Can their pretend relationship become real? Still blaming herself for a long-ago tragedy, not to mention a failed marriage, social worker Tessa Loughty focuses all her energy on redeeming herself through her job. But when she takes Ollie, a foster teen she bonded with, to the concert of a rock star he idolizes, the failures she’s hiding from catch up with her. Ari McFarland was a childhood friend and the lifelong crush she lost touch with. When they want to adopt Ollie, Ari suggests they form an unlikely union to increase their...

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers. 

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

You think your social life could be better. You've felt shy as long as you can remember. Your conversations have more awkward moments than you'd like. Maybe you don't need a ton of friends, but you'd like to have some people to hang out with on occasion. You want to make changes, but you don't know where to start. Lots of people have been in your shoes, so you're hardly a lost cause, and it's never too late to turn things around. The Social Skills Guidebook gives you insights into your interpersonal struggles, and offers hands-on advice for developing and improving....

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

Too often, political questions are framed in impossible ways for the faithful Christian: We're forced to choose between social justice and biblical values, between supporting women and opposing abortion. As a result, it's easy for Christians to grow disillusioned with civic engagement or fall back into tribal extremes. This state of affairs has damaged Christian public witness and divided the church. The authors of this book represent the AND Campaign, which exists to educate and organize Christians for faithful civic and cultural engagement.

It’s the week before her wedding, and all of Eliza’s meticulous planning is about to pay off. She’s become the exact type of woman who would marry into the prominent, blue-blood Walker family–Ivy League credentials, a high-powered PR job, and a designer label wardrobe. But as the big day approaches, secrets from Eliza’s past attending an Evangelical college start to throw her true motives into question. Who exactly is Eliza Bennett and what does she really want?

In richly anecdotal detail, Goleman brings to life the field of social neuroscience that has emerged in the decade since the publication of Emotional Intelligence. He shows that, far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies. Our relationships create a setpoint for our daily moods and influence our immune response; they are crucial to achievement in students and workers; they determine whether or not some genes are expressed, for good or ill.

This is the "Das Kapital" of the 20th century - an essential text, and the main theoretical work of the Situationists. Few works of political and cultural theory have been as enduringly provocative. From its publication amid the social upheavals of the 1960s up to the present, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism, and everyday life in the 21st century. This is the original translation by Fredy Perlman, kept in print continuously for the last 50 years, keeping the flame of personal and collective autonomy alive.

When 99-year-old heiress Josephine Bettendorf Warrick summons Brooke Trappnell to Talisa Island, her 20,000-acre remote barrier island home, Brooke is puzzled. Everybody in the South has heard about the eccentric millionaire mistress of Talisa, but Brooke has never met her. Over the course of a few meetings, Josephine spins a tale of old friendships, dark secrets, betrayal, and a long-unsolved murder. She wants Brooke to help her make amends with the heirs of the women who were her closest friends....

Immerse yourself in the compelling world of "Digital Storytelling Mastery," the essential guide turning the art of narrative into a transformative tool for your brand. In a digital age where every brand vies for attention, the ones with gripping, authentic stories rise above the noise. But the question remains How does one craft a tale that not only captures attention but also embodies the very essence of their brand? Embark on a journey through this meticulously curated collection of wisdom, which unveils the power of storytelling as the heartbeat of effective branding. Begin by exploring ...