Right Brain Business

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

> Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face — in business, sports, politics, and more — a different way of thinking is required.

Do you think that the most successful people in the world have an above average level of intelligence? Are you convinced that your cognitive abilities have stabilized and cannot improve? Not at all! The truth is that our intelligence can be continuously increased and improved through the use of powerful mental tools, the same ones that the most authoritative thinkers, scientists, and entrepreneurs around the world use to filter decisions, strategies, and execution methods

Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of setting out on your own and starting your own business is fantastic. It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? It's crucial that you bear this entrepreneur mentality to succeed in business on your own...because most of the principles you'll need to succeed are based off of being a true entrepreneur.