Popular Business

FOUR STEPS TO LASTING HAPPINESS You are four steps away from creating the life of your dreams. The best part? You already have everything you need. In Change Your Mindset, Change Your Life, authors Taylor and Dr. James Grant detail a proven process to unlock the power within you. It’s a simple, four-step framework. You will clear yourself of negativity, address your issues with authenticity, clarify your intentions, and watch your circumstances change for the better. With real-life examples from professional and personal settings, the authors break down the four steps into manageable, ...

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.

A leading psychologist examines how our popularity affects our success, our relationships, and our happiness—and why we don’t always want to be the most popular No matter how old you are, there’s a good chance that the word “popular” immediately transports you back to your teenage...

FREE Bonus Book Included!! Music Business Bundle: These 4 books are designed to help the Independent Artist succeed! Do you want to build your own mini studio so you can craft your own songs at your own pace? Do you want to learn how to set up your own music publishing and license your songs to the TV and Film industry? Do you want to learn how to book your own successful European tour and take your music overseas? If you have answered yes to any of the above questions, then “Music Business Bundle” is the book bundle for you! This guide was specifically created for musicians who want to...

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest...

If you have dreamed of owning your own coffee shop and saved money from working a regular nine-to-five gig, this is more than just a business venture. It's a chance to create something and free yourself from the conventional corporate environment.

The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new foreword Which is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and...

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

Norway - Culture Smart! provides essential information, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. This concise guide tells you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

In the early 80s, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections that lead him to Studio 54.

Murder, manslaughter, suicide, mishap - the very public business of determining death in colonial Sydney. Murder in colonial Sydney was a surprisingly rare occurrence, so when it did happen it caused a great sensation. People flocked to the scene of the crime, to the coroner's court and to the...

A super-practical guide to cleaning up your admin load and freeing up head space. AUSTRALIAN BUSINESS BOOK AWARDS 2022 FINALIST You have no idea what's for dinner tonight. You need a gift for that party next week. You still haven't consolidated your super. You're out of contract on your phone...

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry?

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

“Smart, fast, clever, and funny (As f*ck!)” (Tiffany Haddish), this collection of side-splitting and illuminating essays by the popular stand-up comedian, alum of Chelsea Lately and The Mindy Project, and host of truTV’s Talk Show the Game Show is perfect for fans of the New York Times...