Political Campaign

Modern Political Campaigns brings together academic research and practical experience to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 30+ year veteran of working on, teaching, and writing about political campaigns, delivers a masterclass overview featuring a new chapter on how campaigns are using artificial intelligence and what it means for democracy.

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Are voters choosing human candidates for office, or are we now choosing candidates based on the information we know about them that is generated by Artificial Intelligence (AI)? AI is forever changing the landscape of political campaigns. Even the most local, low-budget campaign has access to AI tools. Are the press releases and issue positions we read about authentic or fantasy created by computer algorithms? AI is so integral to campaigns. From press releases and debate preparation to voter analytics and fundraising, Artificial Intelligence is critical to success. This book is a guide ...

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

Books about the Kennedys are legion. Yet missing until now has been the exploration of the bond between Jack and Bobby, and the part that it played in their rise and fall. Richard D. Mahoney gives us Jack and Bobby in all their hubris and humanity, youthfulness and fatalism. Here is American history as it unfolds. The Kennedy Brothers is a fresh and masterful account of the men whose legacy continues to hold the American imagination.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

The 1968 presidential race was a contentious battle between Vice President Hubert Humphrey, Republican Richard Nixon, and former Alabama governor George Wallace. The United States was reeling from the assassinations of Martin Luther King, Jr., and Robert F. Kennedy and was bitterly divided on the Vietnam War and domestic issues, including civil rights and rising crime. Drawing on previously unexamined archives and numerous interviews, Luke A. Nichter upends the conventional understanding of the campaign.

Mark Lane tried the only US court case in which the jurors concluded that the CIA plotted the murder of President Kennedy, but there was always a missing piece: How did the CIA control cops and secret service agents on the ground in Dealey Plaza? How did federal authorities prevent the House Select Committee on Assassinations from discovering the truth about the complicity of the CIA? Now, Mark Lane tells all in this explosive new book.

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a...

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.

In the book How to Run for Local Office, you will learn insider tricks from 20-plus-year political veteran Michael Cole. He brings to you step-by-step instructions on how to look with a critical eye of the expert in planning, launching, and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it.

An iconic and controversial figure in American literature, Hunter S. Thompson displayed a brilliance that forever changed journalism. Thompson’s follow-up to The Proud Highway, this second volume of private, never-before-published letters spans the years 1968 through 1976. Addressed to such luminaries as Tom Wolfe, Kurt Vonnegut, and Jimmy Carter, this incisive collection showcases Thompson’s raw and starkly honest thoughts on a pivotal era in U.S. history.

American Government for Dummies helps you easily understand the concepts and historical events that define the U.S. government system. This guide covers all the content in a typical course on American government or civics, and it offers curious listeners a way to learn more about how the country is run. You'll get clear, impartial, and trustworthy explanations of topics such as the three branches of government, political parties, how campaigns and elections work, and public and foreign policy. It's everything you need to become government-savvy.

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

Reclaiming Parkland details the failed attempt of Tom Hanks and Gary Goetzman - cofounder of the production company Playtone - to make Vincent Bugliosi’s mammoth book about the Kennedy assassination, Reclaiming History, into a miniseries. It exposes the questionable origins of Reclaiming History in a dubious mock trial for cable television, in which Bugliosi played the role of an attorney prosecuting Lee Harvey Oswald for murder, and how this formed the basis for the epic tome.

“It’s one of the best books on politics of any kind I’ve read. For entertainment value, I put it up there with Catch 22.” —The Financial Times “It transports you to a parallel universe in which everything in the National Enquirer is true….More interesting is what we learn about...

From the best-selling author of A Vast Conspiracy and The Run of His Life comes Too Close to Call - the definitive story of the Bush-Gore presidential recount. A political and legal analyst of unparalleled journalistic skill, Jeffrey Toobin is the ideal writer to distill the events of the 36 anxiety-filled days that culminated in one of the most stunning Supreme Court decisions in history.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

Blood, Money, & Power exposes the secret, high-level conspiracy in Texas that led to President John F. Kennedy’s death and the succession of Lyndon B. Johnson as president in 1963. Attorney Barr McClellan, a former member of L.B.J.’s legal team, uses hundreds of newly released documents, including insider interviews, court papers, and the Warren Commission, to illuminate the maneuvers, payoffs, and power plays that revolved around the assassination of Kennedy and to expose L.B.J.’s involvement in the murder plot.