Marketing Transformation

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

Before chemistry became a science, it was a dream of transformation. For centuries, alchemists stared into furnaces and asked whether matter could be purified, perfected, and changed. Could lead become gold? Could minerals become medicine? Could nature’s hidden code be unlocked by fire, balance, and experiment? At the center of that ancient dream stands one of the most mysterious names in the history of science: Jabir ibn Hayyan, known to medieval Europe as Geber. In Jabir ibn Hayyan and the Birth of Chemistry, Clayton Louis Turnage explores the fascinating bridge between ancient alchemy ...

Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups...

Omnichannel to Optichannel Transformation in Pharma From Strategy to Execution: A Practical Guide for HCP Engagement Pharma organizations have invested heavily in Omnichannel engagement. Yet many still struggle to move beyond campaign delivery toward measurable customer impact. This book helps close that gap. Omnichannel to Optichannel Transformation in Pharma introduces a decision-led model for engagement that focuses on relevance, structured execution, and sustainable outcomes. Written by Osman Daggezen, an internationally recognized Pharma executive and advisor, the book translates real-...

Private Equity is evolving, your playbook should too. This book is about the future of Private Equity as ideated and designed by field practioners (deal teams and operating partners). Think PE 2040 and beyond! Private Equity is no longer just about financial engineering or leveraged buyouts. Capital is abundant. Expectations are higher. And the next generation of leaders must do more than close deals; they must build enduring companies in an era of capital shifts, AI, ESG, and radical transparency. Private Equity Next is a comprehensive, practitioner-driven guide to modern private equity ...

Brought to you by Penguin. A world-leading economist guides us through the ruins of the current world order: where do we go next? Global neoliberalism is on its last legs, while a new international economic order is taking hold. Trade blocs, tariff wars, economic sanctions, and national...

Stop bleeding cash and drowning in market noise. It’s time to re-engineer your business for the modern digital economy. Most traditional small business owners make a fatal mistake during economic shifts: they cut critical survival costs indiscriminately or micro-manage minor expenses. This isn’t optimization—it’s slow liquidation. True enterprise resilience requires a clinical, aggressive operational overhaul. In The Digital Pivot Blueprint, you will discover the exact step-by-step framework to transition your brick-and-mortar or local service business into a lean, digitally ...

The comfortable drift toward mediocrity is the silent killer of great brands and companies. Most organizations and departments don’t collapse from disruption. They slip, inch by inch, day by day, into sameness—playing it safe, optimizing yesterday’s success, and mistaking efficiency for progress. In Eat the Donkey, Anthony Reeves—who has led brand, creative, design, and media teams for Amazon, Nike, Airbnb, LVMH, and Kohler—proves how iconic brands break that pattern. Through vivid stories from the Australian Outback to the world’s most influential boardrooms, Reeves reveals why...

Almost all Pharma companies are investing in digital to create a competitive advantage, but it is always the human factor defining the work’s quality and ensuring success. So, investing in capability building of the employees in terms of why they are doing all those digital campaigns, creating those reports, or cleaning up the data; how all those activities are interconnected to each other, and part of a bigger picture is as essential as investing in the technology. Omnichannel Customer Engagement in Pharma is written especially for Pharma professionals to share the interconnected journey...

In "Downsized: The Deindustrialization of America," readers embark on a captivating journey through the intricate tapestry of America's economic history. From the bustling textile mills of New England to the iconic automotive factories of the Midwest, this book examines seismic shifts that have fundamentally altered the nation's industrial landscape, particularly through deindustrialization and factory closures. Inspired by the timeless wisdom of George Washington, the narrative underscores the enduring importance of economic self-sufficiency and domestic manufacturing, cautioning against ...

With over 3 billion of the global population relying on the web for their daily life-style, expert predictions indicate that businesses will drastically change the way they operate with the emergence of Digital Technology, challenging the status quo on a daily basis. “Think Digital – The Ultimate Digital Transformation Guide for Small to Medium Enterprises”, is designed to empower start-ups, SMEs and entrepreneurs with tools and techniques to stay ahead in this aggressive industry by bridging the gap between theoretical advice and practical strategy implementation. This book brings ...

Struggling to “speak banking” in today’s complex, tech-driven financial world? This Revised and Expanded edition of Banking Domain Knowledge bridges that gap with clear, theory & practical explanations designed for IT professionals, business analysts, architects, project managers, and career switchers entering the BFSI space. (beginner–intermediate friendly) Updated with reader feedback, improved clarity, and refined explanations, this edition gives you the confidence to understand banking systems, deliver stronger project outcomes, and accelerate your career in one of the world’s...

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

AN INSTANT NEW YORK TIMES BESTSELLER ‘Open To Work helps you stop fearing the future and start shaping it with purpose.’ Jay Shetty ‘An instantly useful guide to futureproofing your career.’ Adam Grant ‘Open to Work lays out a smart and clear path to the future of work’ Brené Brown...

Your Small Business Can Beat the AI-Powered Giants. Here's Exactly How. The playing field is changing. Big corporations are deploying AI to automate customer service, optimize supply chains, and target your customers with surgical precision. They have the budgets. They have the data. They have the engineers. And you? You have something they will never have: agility, authenticity, and the ability to adapt faster than any boardroom can approve. This book shows you how to weaponize those advantages -- with AI as your secret weapon. Inside, you will discover: ✓ AI tools that cost $0-$50/month...

Why do successful companies disappear—even when they seem too powerful to fail? The answer is creative destruction: the relentless economic force that replaces old products, industries, and ways of working with newer, faster, and more efficient alternatives. It transformed agriculture through machinery. It replaced horses with automobiles, physical media with streaming, and bank counters with mobile apps. Today, artificial intelligence, automation, renewable energy, and digital platforms are beginning another sweeping transformation. Creative Destruction for Beginners makes this ...

The truth is, traditional MLM is broken—and it’s not coming back. In MLM Is Dead, former top earner and MLM company owner John Malott pulls no punches. He exposes why outdated recruiting tactics, overpriced products, and worn-out compensation plans are driving people away in droves. Backed by real-world case studies and decades of experience, this book reveals what’s replacing MLM: affiliate marketing, creator-led platforms, and service-based models that actually work in today’s digital economy. If you’re tired of chasing prospects, burned out from building teams that collapse, or...

Are you ready to turn your BIG ideas into a thriving business without getting bogged down by the typical startup grind? "The 7-Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into A Reality In 1 Week" is your all-in-one guide to jumping from dreamer to doer, all from the comfort of your own home. Forget sifting through dense jargon and lofty business theories; this book is packed with straightforward, actionable steps designed to get your business off the ground in just seven electrifying days. Whether you're looking to become a full-fledged entrepreneur or simply aiming to ...

Most people associate blockchain with cryptocurrencies, speculation, and volatile markets. But behind the headlines, a different transformation is quietly taking place. Some of the world's largest financial institutions are exploring new ways to move assets, manage collateral, process transactions, and modernize financial infrastructure. While public attention often focuses on digital currencies, banks, exchanges, custodians, and financial technology firms are increasingly examining how blockchain-based systems may improve efficiency, connectivity, and operational processes. At the center ...

Unlock the future of your career with AI Consulting Strategy, where the realms of artificial intelligence and business converge. Transform your understanding of AI as more than technology—view it as a vehicle for innovation, global change, and strategic growth. For those aspiring to harness the power of AI, this comprehensive guide illuminates strategies to transition from traditional consulting to future-ready AI practices. Experience the world where AI transformations redefine success and boost market competitiveness globally. You'll discover a book rich with insights that address the ...