Maritime Business

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. It sets out in clear, practical steps how you can harness the power of PR to build your profile, win business and prevent crises.

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

In the great wars of modern history, maritime powers have always prevailed over land-based empires, whether Habsburg, Napoleonic, Nazi, or Soviet. In contrast to the rigid hierarchies and centralization of land-based empires, those nations attaining mastery at sea have been distinguished by liberty, flexibility, and enterprise. The 17th-century Dutch were the first to achieve naval and trading dominance.

Beginning with the Continental Navy, Small Boats and Daring Men traces maritime missions through the wars of the early republic, from the coast of modern-day Libya to the rivers and inlets of the Chesapeake Bay. Armstrong brings a uniquely informed perspective to his subject; and his work is at once an exciting narrative of danger and combat at sea and a thoroughgoing analysis of how these events fit into concepts of American sea power.

In Maritime Power and the Struggle for Freedom, Peter Padfield presents a superb description and analysis of naval campaigns conducted between 1788 and 1851 that shaped the modern world. Winner of the Mountbatten Maritime Prize, this is the second of Padfield's masterful trilogy that traces the impact of naval power on modern history, and the means by which it has been enacted.

In 1906, Britain's grip on the world was unassailable. Its navy ruled the seas, and its trade empire spanned the globe. But in the small port town of Tuticorin, a lawyer named V.O. Chidambaram Pillai—known to the world as VOC—had a revolutionary idea that would challenge the might of the empire itself. VOC's plan was audacious: to launch the Swadeshi Steam Navigation Company, a venture that would compete head-on with the British India Steam Navigation Company, the shipping giant that controlled the region.