Insurance Advertising

Newly hired financial advisor? Or a seasoned pro looking to sharpen your edge? Just knowing how to set up and launch a Facebook ad isn’t enough. Life insurance Facebook advertising is a completely different ballgame. Your product is unique. The way your clients perceive it is unique. And that means your approach to advertising needs to be unique too. Most life insurance agents fail with Facebook ads because they use the same old tactics designed for everyday products. But life insurance isn’t just a product. It’s a promise—security, peace of mind, and a legacy. Selling that requires...

Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How ...

"Insurance Prospecting 101 is your essential roadmap to building a thriving book of business from the ground up. From mastering cold calling and digital outreach to nurturing referral streams and quality leads, this practical guide equips agents with proven strategies, relationship-building tactics, and actionable tools to consistently grow their client base—and close more policies." Whether you're just starting out or looking to sharpen your existing approach, this guide combines actionable tactics and insider wisdom to help you win more clients, close more policies, and grow your ...

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want. Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as...

Ranked Top 10 "Best Lit Mags of 2023" by Chill Subs Synopsis: Carefully curated stories from our monthly magazine to create a themed short story book about the philosophy and ethics of business. Perfect for classrooms and book clubs, each story is 1,500-7,000 words and comes with five suggested discussion questions. The Pool: A good-willed apartment complex owner deals with ever-complaining tenants as she attempts community improvements. First Gold: A graphic designer is called out when he wins a design prize for an advertisement he plagiarized. Pandora's Dreams: A new technology allows the...