Improve Business Writing

INSTANT NEW YORK TIMES BESTSELLER 36 ways to improve your writing Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, speech, or script. These...

In this book, you will be learning how to communicate effectively in English in a professional context. You will be expanding your English vocabulary, improve your ability to write and speak in both social and professional interactions, and learn terminology and skills that you can apply to business negotiations, telephone conversations, written reports, emails, and presentations. This book is written to bridge the gap between the general English and the specialized business English that you need for career advancement.

Lethal Leadership is a collection of three books which will help you improve your leadership skills so you can better interact with people and create significant changes in your external environment. The world needs more leaders, and this collection will help you tackle the subject of persuasion and power from multiple angles. This bundle includes The Modern-Day Polymath, The Art and Science of Storytelling, and Street Smarts. The field of leadership is constantly changing; the upcoming leader should be dynamic and capable of adapting to the environment.

Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia. Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen.

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

The Speaking Wizard is a public speaking guide that will help you deliver presentations with ease. Within this book, you will learn how to turn speech anxiety into speech excitement, effective ways to brainstorm a speech, structure loose thoughts into a presentation, practice your presentation, and deliver your speech with grace on speech day. There are also sections that will teach you what to wear on speech day and eat prior to the talk. At the end, you will be given a bonus section on the Toastmasters public speaking club.

Unpack web copywriting secrets You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don’t have any idea what’s involved? That’s where this book steps in and holds your hand on the pathway to a better business with an outstanding website. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing ...

Writing Effective Business Proposals is all about using Power Points to make your point and close the deal, whether internally or externally. This audiobook tells you what is important, what isn't, and how to craft the most effective presentation for the audience you are addressing. Then it describes the specifics to make your presentation sizzle and close. A must-listen.

The Writing Process is a practical, plain English guide for people who are not experienced writers of non-technical prose. Every sentence you write either earns or loses a reader. Do you know which yours are doing? Most people who write — whether for business, study, or professional development — were never taught to write well. They were taught grammar and spelling, perhaps, but not the deeper craft of choosing the right word, cutting the dead weight, and moving a reader from one idea to the next without resistance. The result is writing that is technically correct but functionally ...