Field Marketing

The vendor is dying, and frankly, it had a pretty good run. For years, buyers have been buried under polished pitches, fake personalization, empty “trusted advisor” language, strategic partner theater, automated follow-ups, and sellers who claim to care deeply right up until the contract is signed and the real work begins. Buyers are not fools. They know when a seller is prepared and when they are winging it. They know when someone understands their business and when someone skimmed the website five minutes before the call.

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand. Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? ...

What if consciousness is not a machine inside the brain, but a living stream moving through reality? William James changed the modern study of mind by refusing to reduce consciousness to dead mechanism. For James, the mind was not a chain of isolated thoughts, a passive mirror of the world, or an illusion produced by the body. It was active, flowing, embodied, emotional, selective, and deeply personal. William James and the Stream of Consciousness explores one of the most important thinkers in modern psychology and philosophy. James gave us the famous image of consciousness as a stream, but...

In January 2026, the refrigerant leak threshold dropped from 50 pounds to 15. Nobody told the field. That one line pulled walk-in coolers, freezers, and remote condensing units into a federal compliance regime that had never touched them — roughly 70% more equipment. The boxes didn't change. The paperwork did. And four months later, EPA rewrote the refrigerant transition schedule and moved a deadline six years, which half the industry read as "it's off." It isn't off. The A2L equipment was already built, shipped, and installed. It's on roofs right now with mitigation boards you've never ...

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

The Simple, Repeatable Process for Clarifying Your Message and Launching a Messaging Campaign That Works Every company has a process for its finances, its hiring, and its operations. Almost none have a process for clarifying and launching their message. Customers buy after hearing words that...

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Your Small Business Can Beat the AI-Powered Giants. Here's Exactly How. The playing field is changing. Big corporations are deploying AI to automate customer service, optimize supply chains, and target your customers with surgical precision. They have the budgets. They have the data. They have the engineers. And you? You have something they will never have: agility, authenticity, and the ability to adapt faster than any boardroom can approve. This book shows you how to weaponize those advantages -- with AI as your secret weapon. Inside, you will discover: ✓ AI tools that cost $0-$50/month...

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

You know HVAC. You don't know how to stop being its hostage. You're booked solid, your trucks never stop moving, and somehow the bank account never reflects how hard you're working. You're the best technician in your company — which is exactly the problem. Every callback, every quote, every decision still runs through you, and the day you take off is the day everything quietly falls apart. PROFIT PER CALL is the practical, no-fluff playbook for HVAC contractors who are done trading their health for revenue that never seems to stick. Written by a retired licensed mechanical engineer with ...

You already keep the rack running. You still end up phoning the OEM to finish your own service call. That call is the whole problem. The person who answers it doesn't know more than you do. He has a document you were never handed and a sequence nobody ever taught you — and four minutes later your rack is fixed and you're standing in a machine room feeling like a first-year again. You aren't undertrained. You're under-documented. The information exists. It's scattered across installation manuals, application guides, controller documentation and trade papers, and nobody has ever gathered it...

Performed by Anna Fields 8 1/2 hours/6 cassettes, unabridged Seven years ago, Phillip Margolin seized the imagination of thriller readers everywhere with his chilling breakout bestseller, Gone, but Not Forgotten. After five subsequent New York Times bestsellers, Margolin now returns to the...

Sacred Geometry in the Fields Crop Circles and the Cosmic Programmers By Clayton Louis Turnage What if crop circles are not just mysterious patterns in wheat fields… What if they are messages written in the universal language of mathematics? For decades, intricate geometric formations have appeared overnight in fields around the world. Some are clearly the work of human artists. Yet others display astonishing precision, mathematical symmetry, and patterns that seem almost impossible to create without careful planning—or something more. At the same time, witnesses across the globe have ...

You do not need six months. You do not need a business plan that takes a semester to finish. You need one clear path from where you are right now to being open, and that is what this book gives you. This is a checklist, not a story. Ten steps, in order, each one built to fit into evenings and weekends, not a life you do not have time for. Most businesses do not fail because the idea was bad. They fail because the person never actually opened, stuck in research or waiting for the perfect logo. This checklist skips all of that and gets you open. Inside, you will find: How to narrow down to ...

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Have you ever noticed that a grocery store is really a portrait of a community? A shopping cart is more than a cart. A checkout line is more than a place to wait. Bananas, coupons, rotisserie chickens, flowers, shopping lists, and frozen peas quietly reveal how people live, what they value, and the stories they tell themselves every day. In A Field Guide to the Market, anthropologist and writer Tai Sheridan explores one of the most ordinary places on earth—and discovers it is anything but ordinary. Organized as a series of short field observations, each entry begins with an everyday ...

Store employee Mark gives a guided tour of a supermarket, where he explains such things as which are the most popular foods, why some foods must be kept frozen, and how groceries should be packed in bags.

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.