Field Marketing

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Store employee Mark gives a guided tour of a supermarket, where he explains such things as which are the most popular foods, why some foods must be kept frozen, and how groceries should be packed in bags.

“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand. Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? ...

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Performed by Anna Fields 8 1/2 hours/6 cassettes, unabridged Seven years ago, Phillip Margolin seized the imagination of thriller readers everywhere with his chilling breakout bestseller, Gone, but Not Forgotten. After five subsequent New York Times bestsellers, Margolin now returns to the...

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators is the first definitive guide to understanding and profiting from the relationship between the stock market and interest rates. It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship.

The hard place is real. Power cuts. Unstable prices. Delayed payments. Weak systems. Customers who bargain hard because trust is low and money is tight. Family pressure that turns your small business into a family emergency fund. If you are building inside that reality, you do not need motivational noise. You need a field guide. The Hard-Place Entrepreneur is written for builders who cannot rely on smooth infrastructure, easy capital, or predictable markets. It helps you choose a business that fits your environment, protect cash flow like oxygen, price fairly without starving yourself, sell...

Most affiliate marketing advice is either too vague to follow or too aggressive to trust. It tells you to “pick a niche” without showing you how to choose one with real buyer problems. It pushes you to promote products before you have earned trust. It makes it sound like shouting is a strategy. Affiliate Marketing Blueprint is a practical guide for building a real affiliate business from the ground up without gambling your name. It is written for real life: limited time, limited data, and the pressure of needing results without turning into a copycat marketer. You will learn how to ...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

Seven years ago, Phillip Margolin seized the imagination of thriller readers everywhere with his chilling breakout bestseller, Gone, but Not Forgotten. After five subsequent New York Times bestsellers, Margolin now returns to the haunting terrain of Gone, but Not Forgotten with a mesmerizing...

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

Auf dieses Erfolgsrezept hat die Welt des Network-Marketings gewartet. Mario Oreggia ist einer der erfolgreichsten Network-Marketer weltweit und hat mit diesem Buch ein Thema innerhalb der Network-Marketing-Industrie aufgegriffen, über das bislang kaum jemand geschrieben hat. In seiner Welt ist Führungsrang nicht gleich Führungskraft. Er definiert die WAHRE Führungskraft im Network-Marketing neu.

Step into the green revolution with our latest eBook, "From Field to Fork." This comprehensive guide will navigate you through the farm-to-table movement, taking you on a gastronomic journey that connects the heart of agriculture with the finesse of the culinary world. Begin with the origins and understand the inherent benefits of this fresh and robust concept that has revolutionized the food industry. Gain insights into crafting your unique farm-to-table vision that resonates with core market values and aligns with your target market. Peep behind the lush curtains of sustainable ...

You can live the life you want anywhere in the world. You can be a digital homesteader. Thanks to digital technology such as social media, you can connect with the people who will help you, buy your products and services and provide inspiration as you pursue your frontier.

Salespeople are failing to deliver because they don’t know how to succeed in the world of 21st-century selling. After 30 years of training sales superstars, Denise Horan knows the secrets of sales success for today’s stressed, time-starved sales professionals.