Field Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand. Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? ...

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Performed by Anna Fields 8 1/2 hours/6 cassettes, unabridged Seven years ago, Phillip Margolin seized the imagination of thriller readers everywhere with his chilling breakout bestseller, Gone, but Not Forgotten. After five subsequent New York Times bestsellers, Margolin now returns to the...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.

If you work in strategy, planning, creativity, marketing, brand building, innovation, or leadership, you already know the hardest part of the job: articulating the insight. You can feel a tension. You sense a truth. You know there is something underneath the behaviour—but turning that feeling into a clear, powerful insight is what stops even the best thinkers in their tracks. The Insightclopedia is a practical field guide to the most elusive skill in the industry: how to articulate insights with clarity, confidence, and creative impact. Featuring 800 distilled human tensions, each paired ...

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

Store employee Mark gives a guided tour of a supermarket, where he explains such things as which are the most popular foods, why some foods must be kept frozen, and how groceries should be packed in bags.

Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators is the first definitive guide to understanding and profiting from the relationship between the stock market and interest rates. It's well established that interest rates significantly impact the stock market. This is the first book that definitively explores the interest rate/stock market relationship and describes a specific system for profiting from the relationship.

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

Step into the green revolution with our latest eBook, "From Field to Fork." This comprehensive guide will navigate you through the farm-to-table movement, taking you on a gastronomic journey that connects the heart of agriculture with the finesse of the culinary world. Begin with the origins and understand the inherent benefits of this fresh and robust concept that has revolutionized the food industry. Gain insights into crafting your unique farm-to-table vision that resonates with core market values and aligns with your target market. Peep behind the lush curtains of sustainable ...