Field Marketing

“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand. Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

What if consciousness is not a machine inside the brain, but a living stream moving through reality? William James changed the modern study of mind by refusing to reduce consciousness to dead mechanism. For James, the mind was not a chain of isolated thoughts, a passive mirror of the world, or an illusion produced by the body. It was active, flowing, embodied, emotional, selective, and deeply personal. William James and the Stream of Consciousness explores one of the most important thinkers in modern psychology and philosophy. James gave us the famous image of consciousness as a stream, but...

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

You know HVAC. You don't know how to stop being its hostage. You're booked solid, your trucks never stop moving, and somehow the bank account never reflects how hard you're working. You're the best technician in your company — which is exactly the problem. Every callback, every quote, every decision still runs through you, and the day you take off is the day everything quietly falls apart. PROFIT PER CALL is the practical, no-fluff playbook for HVAC contractors who are done trading their health for revenue that never seems to stick. Written by a retired licensed mechanical engineer with ...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

Most affiliate marketing advice is either too vague to follow or too aggressive to trust. It tells you to “pick a niche” without showing you how to choose one with real buyer problems. It pushes you to promote products before you have earned trust. It makes it sound like shouting is a strategy. Affiliate Marketing Blueprint is a practical guide for building a real affiliate business from the ground up without gambling your name. It is written for real life: limited time, limited data, and the pressure of needing results without turning into a copycat marketer. You will learn how to ...

Performed by Anna Fields 8 1/2 hours/6 cassettes, unabridged Seven years ago, Phillip Margolin seized the imagination of thriller readers everywhere with his chilling breakout bestseller, Gone, but Not Forgotten. After five subsequent New York Times bestsellers, Margolin now returns to the...

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Store employee Mark gives a guided tour of a supermarket, where he explains such things as which are the most popular foods, why some foods must be kept frozen, and how groceries should be packed in bags.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

Sacred Geometry in the Fields Crop Circles and the Cosmic Programmers By Clayton Louis Turnage What if crop circles are not just mysterious patterns in wheat fields… What if they are messages written in the universal language of mathematics? For decades, intricate geometric formations have appeared overnight in fields around the world. Some are clearly the work of human artists. Yet others display astonishing precision, mathematical symmetry, and patterns that seem almost impossible to create without careful planning—or something more. At the same time, witnesses across the globe have ...

The hard place is real. Power cuts. Unstable prices. Delayed payments. Weak systems. Customers who bargain hard because trust is low and money is tight. Family pressure that turns your small business into a family emergency fund. If you are building inside that reality, you do not need motivational noise. You need a field guide. The Hard-Place Entrepreneur is written for builders who cannot rely on smooth infrastructure, easy capital, or predictable markets. It helps you choose a business that fits your environment, protect cash flow like oxygen, price fairly without starving yourself, sell...

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Your Small Business Can Beat the AI-Powered Giants. Here's Exactly How. The playing field is changing. Big corporations are deploying AI to automate customer service, optimize supply chains, and target your customers with surgical precision. They have the budgets. They have the data. They have the engineers. And you? You have something they will never have: agility, authenticity, and the ability to adapt faster than any boardroom can approve. This book shows you how to weaponize those advantages -- with AI as your secret weapon. Inside, you will discover: ✓ AI tools that cost $0-$50/month...

Have you ever noticed that a grocery store is really a portrait of a community? A shopping cart is more than a cart. A checkout line is more than a place to wait. Bananas, coupons, rotisserie chickens, flowers, shopping lists, and frozen peas quietly reveal how people live, what they value, and the stories they tell themselves every day. In A Field Guide to the Market, anthropologist and writer Tai Sheridan explores one of the most ordinary places on earth—and discovers it is anything but ordinary. Organized as a series of short field observations, each entry begins with an everyday ...

Every buyer tells you what they need. Almost none of them tell you the real reason they're buying. After 25 years of closing deals, from cold calls to a billion-dollar account, sales veteran Shirit Oren has learned one thing that separates good salespeople from great ones: the ability to hear what buyers cannot say. The Need Behind the Need is a field guide to the skill most sales books skip. Not scripts. Not funnels. Not hacks. The skill of uncovering the hidden operational, financial, and personal needs that actually drive buying decisions—and building your entire sales motion around them.