Emotional Marketing

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

In The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP, examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. 

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Description: In the ever-changing landscape of the stock market, turbulence is a part of the journey. "Stock Market Survival Guide: Navigating Turbulent Times" is your essential companion for understanding, preparing for, and prospering through market volatility. This succinct yet insightful book takes you through the core principles of market volatility, risk assessment, and historical context. Discover how understanding the past can illuminate the path forward. Explore effective strategies for navigating turbulent markets, including the power of diversification and asset allocation, the ...

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Comprenderás que el juego interno del dinero no es tanto racional, sino más emocional. Por ello serás capaz de evitar las trampas del dinero y por ende disminuir los conflictos de tu relación con éste. Tendrás la facultad de entender como la psicología humana afecta al panorama y movimientos de los mercados financieros y obtener ventaja de ello.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

In our interconnected digital world where reputations can be shattered with a single tweet, and whispers can become viral overnight, facing deceit and lies can be overwhelmingly challenging. Whether you're a public figure, a professional, or simply an individual trying to navigate the digital maze, "Truth in the Shadows" provides the tools you need to confront deception head-on. Navigating through the sea of misinformation and deception can feel like treading on a tightrope. But what if you had a compass to guide you, offering expert insights, strategies, and real-life tales of resilience? ...

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

Dive into the captivating world of "Essence of Emotion," a transformative eBook that unravels the mysteries of scent and its profound impact on our emotional well-being. This sensory journey combines history, culture, science, and practical wisdom to explore the intricate relationship between fragrances and feelings, offering a comprehensive guide to harnessing the power of aroma in everyday life. Navigate through the fascinating content that delves into the Essence of Scent, embarking on an olfactory voyage from defining the aromatic experience to decoding the science of how we smell. ...

Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice.

The world is a vast, complicated, and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves, and have the courage to be who they are. Self-help books on the market today will tell you one of two things: Either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals.

The Shadow Market is a meeting point for faeries, werewolves, warlocks and vampires. There the Downworlders buy and sell magical objects, make dark bargains and whisper secrets they do not want the Nephilim to know. Through two centuries, however, there has been a frequent visitor to the Shadow Market from the City of Bones, the very heart of the Shadowhunters. As a Silent Brother, Brother Zachariah is sworn keeper of the laws and lore of the Nephilim. But once he was a Shadowhunter called Jem Carstairs, and his love, then and always, is the warlock Tessa Gray.

Jem Carstairs and Tessa Gray are finally united after waiting over a century to be together, but they become aware a dark threat is looming over a child of the Shadow Market: a lost Herondale, from a line of Herondales who have used the Market to hide from their fellow Nephilim. Now is the time for the lost Herondale to be discovered. Jem and Tessa have to find him before his enemies can.