Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

The market doesn’t care about your predictions. But it always punishes your emotions. Every trader starts with the same dream: financial freedom, consistency, independence. Yet most never make it past the first storms. Why? Not because the market is unbeatable, but because the trader’s own psychology becomes the biggest enemy. The Trader’s Guide to Market Psychology is not another book about charts, indicators, or secret strategies. It is a guide to the real battlefield—the one inside your mind. The difference between the winners who last and the thousands who disappear is not luck,...

The Psychology of Stock Market Investing reveals how the real game is played not on spreadsheets, but in your mind. You’ll uncover the emotional blowups behind Wall Street’s worst disasters in the past and see how even billionaire investors and brilliant minds lose their way.

How to Read the Stock Market Like a Book Master Price Action, Technical Analysis, and Trading Psychology to Profit in Any Market by Steve Burns & Holly Burns Most traders don’t lose money because they lack indicators. They lose money because they can’t read what the market is actually saying. If stock charts still feel like random lines, confusing candlesticks, or noisy signals that contradict each other, this book changes everything. The market has a language. And once you learn to read it, charts stop being chaos—and start becoming clarity. This Book Teaches You to Read, Not ...

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

Trading Decision Traps is an educational study of how retail decision-making can shift in fast-moving markets. Rather than focusing on tactics or outcomes, this book examines the psychological patterns that often emerge when speed, noise, and urgency shape judgment. Fast markets tend to compress attention, amplify emotion, and encourage certainty before enough information is available. Under these conditions, thoughtful people can find themselves repeating familiar decision patterns that feel reasonable in the moment but difficult to explain afterward. This book refers to those patterns as ...

Unlock the secrets to building wealth like Warren Buffett with this concise guide to value investing. In this ebook, you’ll discover how to choose quality companies, harness the power of compound interest, and maintain emotional discipline to achieve long-term success in the stock market. Learn Buffett’s timeless investment strategies and apply them to your own portfolio, regardless of your level of experience. Become a "mini Warren Buffett" and take control of your financial future with proven methods that stand the test of time.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Atomic Focus is a beginner-friendly study of day trading psychology and trading habits in fast, uncertain markets. Instead of treating day trading as a test of willpower, this book examines what tends to happen to attention, emotion, and decision-making when the screen is moving quickly and the mind wants certainty. Written in plain English, Atomic Focus follows fictional, illustrative scenarios to explore why beginners often feel pulled into urgency, overthinking, and “busy” sessions that create fatigue without clarity. The goal is educational: to help readers recognize common mental ...

Stop Letting Your Emotions Sabotage Your Trades. Master Your Mind — Master the Market. Every trader eventually discovers the painful truth: it’s not your charts, indicators, or strategies that make or break you — it’s your emotions. Fear makes you exit too soon. Greed makes you hold too long. Stress clouds your judgment. And hope keeps you stuck in losing trades. If you’ve ever watched your well-planned strategy unravel because of how you felt in the moment, this book was written for you.What You’ll Learn Inside: How to identify the 17 emotions that control traders — fear, ...

Description: In the ever-changing landscape of the stock market, turbulence is a part of the journey. "Stock Market Survival Guide: Navigating Turbulent Times" is your essential companion for understanding, preparing for, and prospering through market volatility. This succinct yet insightful book takes you through the core principles of market volatility, risk assessment, and historical context. Discover how understanding the past can illuminate the path forward. Explore effective strategies for navigating turbulent markets, including the power of diversification and asset allocation, the ...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive. Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being...

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...

Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales...

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all. Does food with a brand name really taste better? Do you hate brussels sprouts because your...

What if the greatest trading lessons were written 5,000 years ago? Most traders think success comes from strategies, indicators, and perfect chart setups. But the truth is simple: you don’t lose to the market—you lose to your own mind. Fear, greed, impatience, overthinking, ego, and emotional swings destroy more accounts than bad analysis ever will. This is precisely the inner battle Arjuna faced on the battlefield of Kurukshetra. And the wisdom Krishna shared with him in the Bhagavad-gītā is the same wisdom every trader needs today. “The Trader’s Gita” brings together 21 ...