Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

The Psychology of Stock Market Investing reveals how the real game is played not on spreadsheets, but in your mind. You’ll uncover the emotional blowups behind Wall Street’s worst disasters in the past and see how even billionaire investors and brilliant minds lose their way.

Stop Letting Your Emotions Sabotage Your Trades. Master Your Mind — Master the Market. Every trader eventually discovers the painful truth: it’s not your charts, indicators, or strategies that make or break you — it’s your emotions. Fear makes you exit too soon. Greed makes you hold too long. Stress clouds your judgment. And hope keeps you stuck in losing trades. If you’ve ever watched your well-planned strategy unravel because of how you felt in the moment, this book was written for you.What You’ll Learn Inside: How to identify the 17 emotions that control traders — fear, ...

The AI Uptake Playbook (The 2026 Edition) How to Build Your Brand to Show Up in LLMs with Emotional Authority What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy? In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer. If your brand isn’t that answer, you’re invisible. The AI Uptake Playbook shows you how to change that. You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce. Discover how to build “...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

Are your emotions sabotaging your trading success? Discover how to master your mind and achieve financial mastery with "The Psychology of Profitable Trading: Master Your Emotions." In the volatile world of trading, emotions like fear, greed, anger, and panic can wreak havoc on your decision-making process. This comprehensive guide delves into the psychology of money, offering you the tools and strategies you need to control these powerful emotions and transform them into your greatest trading assets. Inside this book, you will learn: How to control risk, fear, and anger with proven ...

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Steady in the Storm: Mastering Volatility and Strategic Stops for Smarter Investing by Max Koren In the unpredictable world of investing, market volatility can feel like a constant storm—one that threatens to shake your confidence and derail your strategy. But what if you could not only weather the storm but harness its power for your advantage? Steady in the Storm is your essential guide to mastering volatility, building resilience, and making smarter, more strategic investment decisions. Whether you're new to investing or a seasoned trader looking to refine your approach, this book is ...

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...

Unlock the secrets to building wealth like Warren Buffett with this concise guide to value investing. In this ebook, you’ll discover how to choose quality companies, harness the power of compound interest, and maintain emotional discipline to achieve long-term success in the stock market. Learn Buffett’s timeless investment strategies and apply them to your own portfolio, regardless of your level of experience. Become a "mini Warren Buffett" and take control of your financial future with proven methods that stand the test of time.

Stories sell because they let people rehearse a purchase in their imagination before committing in real life. When a narrative shows a character like us struggling with a problem like ours, and a guide like your brand offering a believable path forward, buying becomes the natural next scene rather than a pressured decision.

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice.

The market moves in the present. Why don’t you? Trading in the Now is a groundbreaking guide for traders who are tired of overanalyzing, overtrading, and underperforming—not because of their strategy, but because of their state of mind. Inspired by mindfulness classics like The Power of Now and modern trading psychology, this book fuses ancient wisdom with practical techniques to help you become more focused, disciplined, and emotionally resilient. Whether you’re a beginner battling impulse trades or a seasoned trader stuck in emotional loops, this book will help you: ✅ Cut losses ...

How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as ...