China Market

Marketing is at the core of every successful organisation. This book provides a structured introduction to marketing, focusing on how organisations identify customer needs, develop strategies, and deliver value in competitive environments. It covers key concepts including marketing research, strategy, the marketing mix, digital marketing, and consumer behaviour, combining academic theory with practical application. The content is designed to support both learning and exam preparation, offering clear explanations and real-world relevance. This book will help you: Understand core marketing ...

China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country's rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China's path.

Effective decisions depend not only on data - but on understanding what the data truly means. Marketing research is an essential component of modern business strategy, enabling organisations to reduce uncertainty, understand customer behaviour, and make informed decisions. This book provides a structured and practical introduction to the marketing research process, focusing on how research supports analysis and managerial decision-making in real business environments. The book examines the full research process, including problem identification, research design, data collection, analysis, ...

A Step-by-Step Master Class in Indie Game Development, from the Creator of the Emmy® Winning Neverwinter Nights™ Honors for Don Daglow's From Dream to Delivery books: Winner, 2019 Independent Press Book Awards Winner, Kirkus Top 100 Indie Books of 2019 Finalist, 2020 Top Shelf Book Awards Finalist, Foreword INDIES Book of the Year Awards Finalist, National Indie Excellence Awards Finalist, Next Generation Indie Book Awards Finalist, Book Excellence Awards "Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." – Jeff Braun, ...

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century - and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have seen the vast population of the Middle Kingdom as a fantastic opportunity for expanding trade, investing time and resources again and again in the hope to develop it, only to see, century after century, its economy crash.

Understand how financial markets process information, why stock prices move, and whether investors can consistently outperform the market. EFFICIENT MARKET HYPOTHESIS: Market Efficiency, Random Walk Theory, and Behavioural Finance provides a structured and accessible introduction to one of the most influential theories in modern finance. The book examines how security prices are determined, whether markets behave efficiently, and how investor psychology may affect financial decision-making. The discussion covers the foundations of the Efficient Market Hypothesis (EMH), including Weak Form, ...

*A New York Times Book Review Editors’ Choice* From celebrated Yale professor Valerie Hansen, a “vivid” and “astonishingly comprehensive account [that] casts world history in a brilliant new light” (Publishers Weekly, starred review) and shows how bold explorations and daring trade...

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

Bloomsbury presents The Silk Roads written and read by Peter Frankopan. Spellbinding ... a pitch-perfect treasure' LoveReading4Kids Set your sails east with this stunningly original new history of the world. Peter Frankopan, number one bestselling author and historian, explores the connections...

Bloomsbury presents Brotherhood of the Flying Coffin by Scott McGaugh, read by Geoff Sugiyama. The first major history of the American glider pilots, the forgotten heroes of World War II, by a New York Times bestselling author. A story of no guns, no engines and no second chances. This book...

Influencer marketing has become a central element of modern digital marketing, shaping how organisations communicate with consumers and influence purchasing behaviour. This book provides a clear and structured introduction to influencer marketing, designed for business students and early-career professionals. It explains how influencer marketing fits within the broader marketing framework, while also examining how influencers shape communication, perception, and decision-making. The book covers key concepts including influencer identification, affiliate marketing, campaign strategy, and ...

Deep in the cliffs of China's Wuyi Mountains grows a tea so rare that a few grams from its original mother trees once sold for more than gold. Da Hong Pao — "Big Red Robe" — carries a legend of imperial gratitude, a terroir found nowhere else on Earth, and a centuries-old charcoal-roasting craft passed down through generations of tea masters. This book takes you from the founding myth of the scholar and the red robe, through the geology and cultivars that give Wuyi rock tea its distinctive mineral "rock rhyme," to the modern business of growing, grading, and selling one of the world's ...

Bloomsbury presents Into the Firestorm by Scott McGaugh, read by Jeff Harding From the hellish skies over Europe to the unforgiving terrain of the Himalayas, this is the first complete history of the C-47 aircrew who helped turn the tide of war. One of the most perilous combat roles of World War...

If the 20th century was the American century, then the 21st century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of "the greatest economic boom since England's Industrial Revolution". In this indispensable new book, Rogers, one of the world's most successful investors, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.

From the author of the international bestseller Mr. China comes another rollicking ride through the slick mega-cities and industrial backwaters of twenty-first-century China—part adventure story, part erudite myth-buster, and part practical rule book to help Westerners win in China. China's...

For over three decades, global leaders assumed globalization was the inevitable destination of modern history. Lower trade barriers, planetary supply chains, free capital, and digital networks fueled a simple, prevailing belief: the world was becoming an integrated, efficient, and indivisible system. A History of Deglobalization challenges that assumption. This book argues that the hyper-globalization of the 1990s and 2000s was a brief, exceptional anomaly rather than the historical norm. As its unique conditions vanished, the global economy shifted into a new era of fragmentation, ...

The shocking truth behind America's most controversial smartphone. When a $499 gold Android phone promised to "Make America Great Again," it ignited a firestorm that exposed the dark underbelly of political consumerism. The MAGA Phone: Made in China, Sold as American reveals the explosive supply chain scandal that turned patriotic marketing into a billion-dollar deception. This investigative expos uncovers how a single product became the ultimate symbol of manufactured nationalism, while secretly enriching foreign manufacturers at the expense of American consumers. Author Peter Hall takes ...

“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to...

Think China’s economy is just a communist experiment with capitalist flair? Think again. What happens in China’s markets, boardrooms, and government offices will shape your job, your investments, and your financial future—whether you like it or not. Understanding the Chinese Economy in 10 Days is your crash course in how the world’s second-largest economy really works. From Mao to market, social credit to shipping wars, and real estate bubbles to digital currency, this book breaks down the systems, strategies, and stories behind China’s rapid rise—with clarity and without jargon...

A detailed field guide to foreign business opportunities in China during the era of heightened rivalry with the U.S. China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in...