Celebrity Marketing

A former child star learns that holiday magic can come from a change in perspective—or location—in this “delightful, hilarious” (Entertainment Weekly) rom-com. Charlotte hates the holidays. As a former child actress, she starred in a modern classic of a holiday movie, and its fans...

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only...

“Skincare Scandals: How the Beauty Industry Lies to Your Face” is a fearless, emotionally charged exposé that peels back the glossy surface of the global beauty empire. With sharp storytelling and psychological insight, Joseph Ejike Ojih (Ph.D.) reveals how the skincare industry—worth more than $650 billion—sells far more than lotions and serums: it sells identity, self-esteem, and the illusion of perfection. From the birth of beauty marketing in the early 1900s to today’s filtered Instagram culture, Dr. Ojih traces how words like miracle, clinical, and luxury became modern ...

“The ultimate truffle true crime tale”*: A thrilling journey through the hidden underworld of the world's most prized luxury ingredient. *Bianca Bosker, New York Times bestselling author of Cork Dork Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is...

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

Long before Shark Tank, there was Ron Popeil, the man who demonstrated products on the small screen with enthusiasm and a mega-watt smile. For five decades, the late-night, rapid-fire pitchman was a television staple, and virtually every corner of America knew who he was and bought in the millions the "indispensable" products he hawked. Here is the rags-to-riches story of Popeil, the man who sliced, diced, and julienned his way into our hearts and wallets— packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? Find out.

Digital Marketing Explained: The Step-By-Step Guide to Expert Digital Marketing Success - Book 1: Foundations This book comes with a free training course with masses of valuable bonus content included with the free training, updated regularly. Don't build a new website without reading this book! Our agency has had to fix hundreds of websites that were underperforming, so I finally created a complete plan for building the ultimate business website, with a list of suggested web pages you should have and how to optimize each of these pages to make your website visitors fall in love with your ...

How Hollywood cashed in on the latest tech boom-and changed the face of Silicon Valley. When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula-seeking equity instead of cash for...

Build a Powerful, Profitable Personal Brand—The Celebrity Way What do Oprah, Gary Vee, Kevin Hart, and Taylor Swift have in common? They've mastered the art of personal branding, turning their names into multi-million-dollar business empires. But here's the secret: You don't have to be famous to brand yourself like a celebrity. In The Celebrity Branding Blueprint, you'll learn proven strategies that A-list stars use to dominate their industries—and how you can apply them to build influence, create a loyal fan base, and generate multiple streams of income. ✔ Craft a magnetic personal ...

The breakthrough system to sell less and make more. What happens when you mix a marketing pirate with the king of connections? More sales and less work! Unlike other approaches, S.O.L.D unites your marketing and sales strategy and will show you how to de-clutter your current systems and narrow-down your focus. In return, you will see results from both areas. Avoid long working hours with disappointing results - instead, make your sales and marketing strategies do the hard work!

Do you know that on iTunes alone, there were one billion downloads of podcast shows as of January of 2013 - and 500,000 new people sign up every day? This book will reveal how you can use a podcast to become a celebrity expert in your industry; reach potentially millions of engaged and targeted people quickly and easily; build a community; and leverage it to generate more income!

Ginger Baker was, without question, the foremost drummer of his generation, having formed supergroups Cream and Blind Faith. In the early 1990s, author Geoffrey Giuliano received a call from Baker asking if he would be interested in writing his autobiography. While the book they wrote together has yet to be published, here, at last, are the exclusive, in-depth, upfront, and highly personal conversations the two unlikely friends recorded in a Clarence, New York studio all those years ago.

You read People Weekly World's most beautiful people, maxim hot 100 and FHM hot 100. I wrote a few list who is the hottest stars, political figures and royals of 2013. I want show you my list and see what you think on IMDB. Now I'm writing a list of my candidates that I select to be on my list and show the world that these celebs can make the grade if you take a look at it and you tell me if I'm right. You think I could be right or I could be wrong about who I selected on the list.