Business Aviation Management

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

Professor Kevin Fong was flying with the Helicopter Emergency Medical Service, making split-second, life-or-death decisions in the most extreme circumstances. Then he was seconded to the NHS's Covid-19 Strategy Unit, tasked with leading the fight against pandemic. In this gripping blend of memoir and reportage, he confronts a disturbing truth: the quest for 'zero harm' can prevent the saving of lives.